Full job description

overview

As an E-Commerce Expert or Senior E-Commerce Expert (m/f/d) at our Bargeshagen location, you will be responsible for the operational development of our online shop for bicycles, e-bikes, and accessories, as well as its strategic development, depending on your experience and project responsibilities. Your comprehensive SEO knowledge, proficiency with Shopify or a comparable shop platform, and experience in online marketing are essential. This is a full-time position with a standard 5-day work week. Salary will be commensurate with your experience, independence, and level of responsibility.

Your tasks

• Maintenance, structuring and optimization of product data, categories, landing pages and content in the online shop
• Implementation and further development of on-page SEO measures, including keyword research, page titles, meta data, internal linking and search engine-friendly content.
• Analysis of search performance, competitors, customer behavior and shop data, as well as derivation of concrete optimization measures.
• Planning and implementation of online marketing measures in the areas of content, SEA, newsletters and social media.
• Support and optimization of the online shop with Shopify, as well as maintenance of the relevant product and shop data.
• Creation of reports on shop performance using tools such as Sistrix, Google Analytics, Google Merchant Center, Klaviyo and the AI ​​applications used.
• Optimization of conversion, usability and customer journey based on relevant key performance indicators and web analytics
• Close collaboration with online sales, media design, IT, purchasing, logistics, customer service and, if necessary, external service providers.

Your profile

• Experience in e-commerce, online shop management, online marketing, or a comparable position
• Comprehensive practical SEO knowledge in the areas of on-page optimization, keyword research, content, technical fundamentals, and internal linking.
• Safe handling of Shopify or another professional e-commerce or shop platform
• Experience in maintaining and optimizing product data, categories, landing pages, and shop content
• Practical experience in online marketing, especially in content, SEA, newsletters or social media
• Proficient use of analytics and marketing tools, ideally Sistrix, Google Analytics and Google Merchant Center
• Analytical, structured and independent working style as well as a good understanding of conversion, usability and relevant e-commerce KPIs.
• Interest in bicycles, e-bikes and the digital requirements of the bicycle trade

To be classified as a Senior E-Commerce Expert, you should also have experience in independently managing smaller e-commerce projects, analyzing customer behavior and conversion rates, coordinating external service providers, or providing technical support to other employees. The position is also suitable if you have worked as an Online Shop Manager, SEO Manager, Digital Marketing Manager, or Senior E-Commerce Specialist.We offer this

• A responsible specialist position with direct influence on the further development of our online shop.
• A classification as an expert or senior expert in e-commerce – depending on your experience, your independence and your scope of responsibility.
• A structured and practical onboarding process, including insights into our branches.
• The opportunity to independently develop SEO, online marketing, and digital sales processes.
• Diverse development and training opportunities in a growing company
• Flat hierarchies and short decision-making processes
• Above-average pay and attractive employee benefits after successful completion of the probationary period.
• Employee discounts, company bike leasing and company pension schemes
• Up to 32 vacation days with a 5-day work week
• A regular 5-day week
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