The E-commerce Manager is responsible for overseeing the online retail operations of a business, ensuring the seamless functioning of an e-commerce platform, and driving growth in online sales. This role requires expertise in digital marketing, user experience, inventory management, and customer service, working cross-functionally with teams such as marketing, IT, product, and logistics.

REQUIRED SKILLS & QUALIFICATIONS:

• Bachelor’s degree in business, marketing, or related field.
• Proven experience (3+ years) as an e-commerce manager or in a similar role.
• Strong knowledge of e-commerce platforms and web analytics tools.
• Familiarity with digital marketing channels and SEO best practices.
• Excellent project management and organizational skills.
• Ability to analyze data and make data-driven decisions.
• Strong understanding of customer behavior and online shopping trends.
• Proficiency in Microsoft Office and other productivity tools.
• Experience in managing budgets and meeting sales targets.

PREFERRED QUALIFICATIONS:

• Experience with e-commerce platforms like Shopify, Magento, or Woo Commerce.
• Understanding of HTML/CSS and web design principles.
• Familiarity with advanced analytics and CRM tools.

• Website Management and Optimization:
• Oversee the daily operations of the e-commerce site, ensuring functionality and user experience are optimized.
• Regularly update website content, including product descriptions, images, and prices.
• Monitor website traffic and conversion rates, implementing strategies to improve site performance.
• Sales Strategy and Growth:
• Develop and execute e-commerce strategies to increase online sales and improve conversion rates.
• Work with marketing teams to design promotions, sales campaigns, and special offers.
• Conduct market research to identify new opportunities for growth in the digital space.
• Product and Inventory Management:
• Collaborate with the inventory team to ensure products are correctly listed, updated, and in stock.
• Ensure product availability and manage stock levels to meet demand without excess inventory.
• Customer Experience and Service:
• Ensure high-quality customer service through timely responses to inquiries and issues.
• Improve the overall customer journey from site navigation to checkout and post-purchase support.
• Digital Marketing & Advertising:
• Plan and manage digital marketing campaigns (e.g., paid ads, SEO, email marketing, and social media).
• Analyze performance data from digital marketing efforts and adjust strategies to maximize ROI.
• Analytics and Reporting:
• Regularly track key performance metrics (KPI) such as sales performance, customer engagement, and traffic sources.
• Use analytics tools (e.g., Google Analytics, Adobe Analytics) to generate reports and identify areas for improvement.
• Cross-functional Collaboration:
• Work closely with product, IT, logistics, and customer service teams to align on company goals and operational priorities.
• Collaborate with graphic designers and content teams to ensure the website and marketing materials align with the brand.
• Technical and Platform Management:
• Oversee e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and ensure integration with other tools such as CRM, ERP, and email marketing systems.
• Manage technical issues related to website performance, security, and functionality.