E-Commerce Manager - Role Specification
Nature of Role
The Andrews E-Commerce Manager is primarily responsible for executing comprehensive e-commerce strategy while leading the digital team to scale online operations. This role’s primary responsibilities are essential for driving the business towards an overall goal of continually optimizing the Andrews eCommerce Customer Journey, business growth, and operational excellence.
The role is led by a customer-first mentality and demands advanced strategic thinking as well as experience in team leadership and platform optimization. Skills and experience are supported by data-driven decision making, strategic planning, innovative problem solving, and a collaborative, cross-functional leadership mindset.
Areas of Responsibility

’PRODUCT’ MANAGEMENT (CUSTOMER EXPERIENCE AND JOURNEY)

• Own the end-to-end digital customer experience strategy, from discovery through post-purchase engagement and retention
• Lead website optimization initiatives including UX/UI improvements, conversion rate optimization, and mobile experience enhancement
• Develop and implement customer journey mapping and personalization strategies to increase engagement and lifetime value
• Oversee virtual styling services and digital consultation offerings that extend Andrews’ in-store expertise to online customers
• Manage website merchandising strategy, ensuring optimal product presentation and seasonal campaign execution

Please refer the Job description for details