ABOUT US:

The company was founded in 2016 with a vision to become the best total global vaping leader, generating sustainable economic, social, and environmental value by managing innovative, winning business models with the best people in the world. Our founding and leading brand is IVG also known as I Vape Great, which is one of the largest and globally known brand in the vaping the world, The brand serves over 100 countries across 6 continents and have earned many awards from around the world including Best UK Brand in the UK to Best International Brand in Canada.

We’ve achieved so much and we have no intention of slowing down.

• We think big, pushing the limits of what’s possible
• We challenge ourselves every time.
• We use our passion, expertise and creativity.
• We take pride in helping millions of smokers quit smoking.

We are seeking an E-Commerce Manager to join our multi-disciplined in-house marketing team.
Reporting to : Head of Marketing

• Primary objective is online business development, growth and outstanding customer satisfaction.
• Full responsibility for DTC business development and growth.
• Research and understand the industry, target market to ensure accurate tone of voice, segmentation, VOC.
• Identify trends and competitor activity to initiate tactical plans to position the brand as a leading global expert.
• Responsible for fostering engagement and online brand awareness through email and content.
• Create, own and implement the digital branding and communications strategy to increase reach; capture leads; retain customer loyalty increasing customer lifetime value; increase ATV; increase new customer acquisition and conversion within agreed budgets.
• Write engaging content that reinforces the business’ expert status.
• Manage the online SEO/SEM; implement and manage the remarketing/retargeting activity.
• Creation and implementation of the DTC roadmap and strategy.
• Optimisation of the performance of the website across key metrics (using internal and external resource).
• Report performance, analytics and insights.
• Responsibility for all online compliance and quality.
• Stock holding and product sales forecasting responsibility to feed into the demand plan.
• Work with Manufacturing and Dispatch teams to ensure OTIF.
• Line and performance manage a member of the eCommerce team.
• Work with the wider marketing team to co-ordinate promos and campaigns and to align with Social Media activity.
• Hands-on in all areas, standing-in for staff holidays and training in products and systems where required.
• Prioritise workload to achieve agreed deadlines.
• A/B testing
• Lead in the reporting and analysis of digital activity. Monitoring KPIs, actively striving to improve engagement and outreach.
• Responsible for the planning, sourcing and the implementation of content, scheduling digital ads.