Maxi Zoo is part of the Fressnapf Group, the European market leader in pet products with 2,700+ shops across Europe. We are driven by the desire to make the life of pets and pets owners simpler, better and happier.
Maxi Zoo is Ireland’s largest pet retailer with 34 stores located across Ireland and a growing Omnichannel business. We employ over 350 people and were certified as a Great Place to Work in 2024.
We are currently recruiting for an E-commerce Manager to join our Headquarters, located in Ballincollig, Co. Cork

1. Strategy & Performance Management:

• Develop and implement e-commerce strategies to boost revenue and customer loyalty.
• Optimize the web shop and future app for performance, user experience , and customer journey.
• Oversee web analytics and data-driven initiatives to optimize performance
• Enhance personalization strategies for digital campaigns and content.
• Manage web shop annual sales forecast and plan

1. Digital Marketing & Campaigns

• Plan and manage digital campaigns, and collaborate with internal teams to target these campaigns effectively
• Execute promotions in web and future app, considering forecasts and capacities.
• Manage the budget for digital marketing, focusing on performance and ROI.
• Plan, prepare, test and schedule email newsletters

1. Product & Price Management

• Manage price and assortment strategies with category management team.
• Implement sales measures based on market analysis and customer behaviour.
• Optimise online assortment based on performance data and customer feedback.
• Implementation of A/B testing to enhance product presentation, price, and promotions.

1. Process and Interface Management

• Optimize end-to-end e-commerce processes.
• Improve interfaces between e-commerce, logistics, and customer service and work closely with IT to enhance the platform.
• Develop standard processes for efficient handling of orders, returns, and complaints.

1. Innovation & Trend Management

• Identify and implement new technologies to drive digital growth
• Conduct market and competitive analyses to uncover new opportunities
• Develop pilot projects to introduce innovative features or business models in online retail.