ABOUT US

We are a Canadian eyewear wholesaler supplying optical stores across the country. Now, we’re expanding into direct-to-consumer online sales — building our own e-commerce store to sell stylish frames and sunglasses straight to customers.
We need someone who already knows the process of launching and growing an e-commerce store, and can lead this project from day one.

THE ROLE

You’ll take full ownership of our e-commerce launch — from platform setup to marketing campaigns to sales optimization. We’re looking for a hands-on builder who can bring the vision, map out the steps, and execute them without needing daily guidance.
This is your chance to shape an entirely new part of our business and see the results of your work directly.

WHAT YOU’LL DO

• Choose, set up, and customize our e-commerce platform (Shopify or WooCommerce).
• Organize and upload products, descriptions, and categories.
• Coordinate product photography, graphics, and brand visuals.
• Plan and execute digital marketing campaigns (Google Ads, Facebook/Instagram Ads, influencer outreach, email marketing).
• Create and monitor sales funnels, improve conversion rates, and optimize performance.
• Track key metrics and report on results.
• Work with freelancers or agencies when needed.