ROLE OVERVIEW:

The Lead, End-to-End Digital Performance is responsible for overseeing the health of the entire digital sales funnel. The ideal candidate will have strong business acumen, a background in analytics, and experience in digital campaign implementation and optimization. This role will monitor key funnel metrics, identify risks and opportunities for improvement, and clearly communicate insights to a diverse cross-functional team.

KEY RESPONSIBILITIES:

• Analyze complex datasets and present actionable insights during weekly cross-functional calls
• Coordinate with partners to address funnel issues and identify optimization opportunities
• Benchmark AT&T’s digital performance against industry standards and internal goals, and implement data standardization best practices