EC Marketing Manager, Ali

at  FrieslandCampina

The mission of the position is to build up brand in two TM Flagship stores,( Friso Natura & Friso Prestige) through in-site campaign and content, and provide the best digital experience along consumer decision journey, to drive business and brand share growth.
现在申请

我们的需求

• EDUCATION REQUIREMENT: Bachelor’s degree or above
• Industry experiences:

Strong Ali eco-system and FMCG brand MKT experience is preferred.

• Position experiences:

At least 5 years working experience related to EC marketing
experience,
Ali e-marketing experience is preferred.

Strong in-stie campaign and livestream experience is must.

• Language Capability：

Excellent communication with Mandarin and English is must.

• Skills: Excellent in excel and PPT
• Mobility:

Able travel based on business request.

• Location: SH
• Other Special requirement:

The general mindset needed for this position are:
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- Learning agility
- Result driven
- Accountability
- Team work

我们可提供

• A dynamic, challenging and innovative environment, where you will collaborate and exchange knowledge with a diverse team to make a difference.
• We believe in nourishing growth and offer training and personal development in order for you to continuously learn and grow in the direction you desire.
• Hybrid way of working is the new normal for us Where you can combine working from home or at the office.
• Of course a competitive salary, based on the weighting of your job, your experience and your training.

空缺职位描述

Main Responsibilities

• Integrate internal resources to make full-year campaign plan, like CNY, 618, D11, Super Member Day, Super brand day to and drive business on platform according to both category and platform insight.
• Responsible for content management, including store livestream, KOL and celebrity LS, develop good content calendar based on the consumer insight and hot topics.
• Monitor closely on campaign and content KPI and optimize investment efficiency constantly.
• Competitor monitor and review, to find more marketing opportunity.
• Manage external partners and build strong relationship with Ali client to obtain more platform intelligence and resource.
• Annual commercial target: Sales POS, Shopper
• Quarterly KPI: Paid UV, cost per UV, cost per shopper, livestream Product UV, livestream GMV

在 FrieslandCampina，我们珍视每一个人独一无二的天性，也相信不同个体在一起可以产生巨大的能量。我们拥抱差异，打造无偏见 （性别、宗教、种族、性取向、年龄、残疾或国籍）的工作环境。释放天性，共赢为世界提供更好的营养。如果这也是你的初心，加入我们。
团队详情
在领英上查看所有同事
Staying close to our beliefs is what made FrieslandCampina to what it is today. One of the reasons why our company is driven by our culture and our believe in the power of ‘we’. It’s in our nature. We believe that when you stay true to your nature, you will get the most out of your natural potential.
For over 150 years, we treasure the unique nature of our differences. Did you know that FrieslandCampina is one of the largest dairy cooperation’s in the world, owned by 10,564 member dairy farmers. Every day our farmers and 22,961 employees in 32 countries try to get the most out of milk, from grass till glass. It is how we operate. We believe that when you stay true to your nature, you will get the most out of our natural potential. If that is in your nature too. Bring your spark. Join us. Grow with us. Unleash your nature.
现在申请
联系方式
Vincent CHEN
vincent.chen@frieslandcampina.com

• Integrate internal resources to make full-year campaign plan, like CNY, 618, D11, Super Member Day, Super brand day to and drive business on platform according to both category and platform insight.
• Responsible for content management, including store livestream, KOL and celebrity LS, develop good content calendar based on the consumer insight and hot topics.
• Monitor closely on campaign and content KPI and optimize investment efficiency constantly.
• Competitor monitor and review, to find more marketing opportunity.
• Manage external partners and build strong relationship with Ali client to obtain more platform intelligence and resource.
• Annual commercial target: Sales POS, Shopper
• Quarterly KPI: Paid UV, cost per UV, cost per shopper, livestream Product UV, livestream GM