ECM and Product Management Principal at AIA

Makati, Metro Manila, Philippines -

Full Time

Start Date

Immediate

Expiry Date

21 Jun, 26

Salary

0.0

Posted On

23 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Activation, Customer Management, Insurance Operations, Agent Activation, Product Lifecycles, Customer Onboarding, Policy Issuance, Customer Retention, Activation Funnel, ECM Platform, Data Analysis, Stakeholder Management, Project Management, Sales Performance Monitoring, Market Trend Analysis, CRM

Industry

Insurance

Description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on. About the Role This position is responsible for Product Activation and Existing Customer Management (ECM) to bridge product management and ECM in our insurance operations. The hybrid role focuses on driving the successful production activation while leveraging ECM ecosystem to uplift the productivity of Active Agents. The ideal candidate will ensure seamless integration of ECM capabilities into product lifecycles to enhance customer and agent activation rates. Roles and Responsibilities: Lead agency product activation strategies for insurance offerings, including customer onboarding, policy issuance and pot-sale engagement to maximize upselling opportunities and customer retention. Collaborate with product development, marketing, sales and underwriting team to design activation funnel, and features that drive product activation. Oversee agency ECM platform to capture, store, govern, and retrieve product-related content. Analyze activation metrics (e.g. conversion rates, time-to-activation, drop off points) and ECM performance to identify improvements and drive data-informed decisions. Train stakeholders on ECM best practices and product activation tools. Manage cross function projects, including ECM process and product launches. Monitor sales performance through key metrics such as VONB, ANP, Conversion rate, Product mix and ECM seller. Analyze market trends, competitor activities, and channel data to identify growth opportunities. Minimum Job Requirements: University Graduate / Diploma with minimum 5 years leadership experience in product management and driving agent activation through ECM initiatives. Strong knowledge of insurance products and regulatory requirements. Excellent project management, stakeholder collaboration, and communication skills. Analytical skills with proficiency in tools like CRM, analytics platforms and ECM reporting. Ability to balance strategic product roadmap oversight with technical ECM knowledge. Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date. At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. As the largest listed company on the Hong Kong Stock Exchange, we’ve been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. If you work at AIA, you play an important part in this movement. Which is why we give you every opportunity to learn, grow and shape your career - your way. Inspiring and supporting you to thrive - not just at work, but in life. Believe in better with AIA. View our AIA LinkedIn page Bring your difference to AIA

Responsibilities

This position is responsible for Product Activation and Existing Customer Management (ECM) to bridge product management and ECM in insurance operations, focusing on driving successful production activation and leveraging the ECM ecosystem to increase Active Agent productivity. The role involves leading agency product activation strategies, collaborating on activation funnels, and overseeing the agency ECM platform for content governance.