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The Team Within the eCommerce team, our mission is to build a commercially driven team with a strong focus on product, trading and business growth in order to elevate online performance. The position’s team serves as the backbone of eCommerce, driving product focus, site merchandising, content and product launch to increase sales and conversion. The team collaborates closely with the wider CK teams to drive strategic alignment and commercial performance. With an integral position in the team, the role contributes significantly to the department’s overall success and strategic growth. The Position As Operations Director CK you will be crucial to the success of the CK eCommerce site, responsible for the seamless execution of eCommerce Operations, improved UX/UI and product presentation. You will ensure efficient site merchandising, content management and product launches to enhance the customer experience. You will oversee CMS, PIM and marketplace tools ensuring all departments work collaboratively. You will work closely with wider eCommerce teams to collectively deliver the optimum eCommerce experience. These activities are vital for achieving the CK eCommerce objectives. Your work will be key to commercial success and customer experience. Key Responsibilities: • Site merchandising: Optimize category structure, product placement, and overall digital merchandising strategy. • Content management: Develop, curate, and manage product content to drive engagement and conversion. • Product launch & execution: Oversee master data setup, system integration, and marketplace launches. • User experience & site search: Improve navigation, search experience, and overall site functionality. • Cross functionally collaborate: Work closely with commercial, IT, and marketing teams to ensure flawless execution • Support departmental plans: work with the VP CK EMEA eCommerce to develop departmental strategies & plans • Manage the Operations team: provide managerial and pastoral care to the team, providing guidance and direction to enable them to best deliver the task their teams are responsible for Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization. Measures of Success • Sales and revenue performance: average order value, total online revenue vs target revenue, conversion rate, customer lifetime value • Customer satisfaction and experience: NPS, CSAT, repeat purchases • Traffic: high levels of website traffic • Launch efficiency and accuracy: % of products going live on time vs plan, PIM content error rate, bug fix turnaround time • User experience performance: click-through rate (CTR), average page speed, content engagement (e.g. time on page, scroll depth, bounce rate) Requirements • 10+ years in eCommerce operations, with 5+ years managing a team • Expertise in site merchandising, content management, and product launches. • Strong technical knowledge of CMS, PIM, and Marketplace tools. • Proven ability to optimize conversion, user experience, and localization strategies. • Proficient in using web analytics tools (GA4, Adobe etc.) to monitor UX issues and identify growth opportunities • Familiarity with marketplace operations and PIM workflows to ensure accurate and timely product launches across platforms. • Data-Driven & Detail-Oriented: Strong analytical skills to enhance site performance and consumer engagement. • Leadership & Collaboration: Ability to lead a team of 10 and drive cross-functional partnerships. • Process Optimization: Experience in improving workflows, automation, and operational efficiency. • Consumer-Centric Mindset: Deep understanding of localization, digital experience, and eCommerce trends. • Communication skills: advanced ability to clearly convey information both written and orally with executive internal stakeholders and senior external stakeholders, effectively influencing others • Problem solving: advanced understanding of how to solve complex problems and critically assess the solutions required • Fluency in English • Bachelors degree or higher At PVH, how we act is as important as what we do. Here are some key behaviours we expect from our people: ENTERPRISE FIRST – we act in the best interests of PVH and its consumers beyond our own team, brand, region or market. DRIVE CHANGE – we lead by example and are optimistic about change. We challenge the status quo but fully commit once a decision is made. CREATE CLARITY – we are diligent in providing context and setting our priorities so we can be productive quickly. INSPIRE TRUST – we create safe spaces for debate and deliver on what we promise so people can learn to depend on us. TAKE ACCOUNTABILITY – we focus on work with the biggest business impact and give candid feedback to each other.

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