Ecommerce Marketing Manager - #34778 at Manila Recruitment

, , Philippines -

Full Time

Start Date

Immediate

Expiry Date

15 Mar, 26

Salary

0.0

Posted On

15 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

E-commerce Marketing, Digital Marketing, SEO, SEM, PPC, Email Marketing, Data Analysis, UX/UI Optimization, Campaign Management, Team Leadership, Budget Management, Performance Tracking, Customer Engagement, Market Research, Content Creation, FMCG

Industry

Staffing and Recruiting

Description

A long-established e-commerce retailer specializing in cigars and related accessories. The company offers a wide range of products, from premium and handmade options to everyday machine-made selections, all priced competitively. It is known for its strong focus on customer service, simple and reliable online ordering, and fast, dependable delivery. Operations are supported by a lean team and efficient fulfillment processes that enable consistent nationwide shipping. Founded in the early 2000s, the business has built a loyal customer base by combining product variety, value, and a smooth buying experience, positioning itself as a trusted online destination within its niche market. Overall purpose and responsibilities of the role The E-commerce & Digital Marketing Lead is responsible for defining, executing, and continuously improving the client’s e-commerce websites marketing strategy to drive traffic growth, conversion, and revenue across all company websites. This role requires a hands-on, entrepreneurial leader who can identify opportunities, build databacked plans, execute campaigns, and lead a distributed team in a fast-moving, resource-conscious environment. Duties and Responsibilities: Strategy & Business Growth Own the end-to-end e-commerce marketing strategy for all company websites, ensuring alignment with sales, conversion, and brand growth goals. Develop site specific marketing strategies and translate them into tactical, data-driven execution plans. Act as the category and market expert, deeply understanding customer behavior, competition, and industry trends. Identify why performance has plateaued and design practical, testable initiatives to accelerate growth. Traffic, Conversion & Engagement Traffic, Conversion & Engagement Drive qualified traffic and conversions through a balanced mix of: Working with the team in strategizing and prioritizing SEO, SEM/PPC, and email marketing as key traffic and revenue channels. Assess current performance across each channel and identify high-impact growth opportunities. Ensure SEO best practices are applied to core pages and content; determine when deeper optimization or external support is required. Plan, launch, and optimize paid search and PPC campaigns, defining budgets, success metrics, and ROI targets. Lead email marketing strategy and execution, including promotional, lifecycle, and retention campaigns. Collaborate with internal teams and external partners to execute initiatives efficiently. Track performance, test improvements, and continuously optimize based on data and business impact.Content and on-site merchandising Affiliate and remarketing initiatives Leverage best sellers, promotions, messaging, user reviews, email campaigns, and on-site events to acquire and retain customers. Optimize UX/UI and on-site experience to improve engagement and conversion rates. Execution & Operations Be hands-on in execution, especially in the early phase, able to launch campaigns, write or refine content, and implement improvements directly. Oversee day-to-day e-commerce operations including: Website maintenance Product setup and optimization Sales monitoring and performance tracking Work closely with Purchasing to keep assortments fresh and collaborate on revenue-driving promotions. Data, Budget & Performance Build marketing plans supported by clear rationale, projections, and success metrics. Own and manage the e-commerce marketing budget responsibly to maximize ROI. Set performance goals for campaigns and initiatives; track, analyze, and continuously optimize results. Use analytics to inform decisions, prioritize initiatives, and scale what works. Leadership & Collaboration Lead and influence a small, distributed marketing team (designer, marketing associate, consultants). Evaluate existing tools, roles, and external partners; recommend changes where needed. Provide leadership, structure, and accountability in an environment that values autonomy and ownership. Collaborate closely with company leadership on priorities, investment decisions, and long-term growth direction. Innovation & Technology Stay current on e-commerce trends, tools, and technologies. Evaluate marketing and commerce applications (subscriptions, automation, analytics) to ensure they are optimized. Recommend and test new tools or approaches that improve efficiency, scalability, and customer experience Must-have Skills / Qualification: 5+ years of e-commerce / digital marketing experience (flexible for strong candidates) Proven ability to build traffic, conversion, and revenue Comfortable operating with ambiguity and limited structure •Strong analytical mindset with hands-on execution capability Experience in FMCG / CPG is a strong advantage, not a requirement BigCommerce experience preferred, but not mandatory Location: Work from home Employment: Full-time Employment Client Direct Hiring Night Shift

Responsibilities

The E-commerce Marketing Manager is responsible for defining and executing the marketing strategy for the company's e-commerce websites to drive traffic, conversion, and revenue. This includes overseeing day-to-day operations, optimizing marketing channels, and leading a distributed team.