KEY SKILLS FOR YOUR SUCCESSFUL ASSIGNMENT:

• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Interpersonal and Communication skills: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs. Demonstrated ability to earn trust and drive change with all hierarchy levels
• Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to crystalize and formulate the overall digital service ‘value’ and to differentiate offerings that address clearly understood customer needs

JOB PURPOSE:

As the CISD (Construction Industries Services Division) ecommerce Sales Support Consultant, you are accountable for eCommerce Sales growth in the AME + CIS region, building effective Go-To-Market strategies for the field team to implement with the dealers. You are working in close collaboration with a variety of internal as well as dealer partners to deliver these targets and plans.
You are part of our culture with a shared sense of belonging to execute the Services Growth strategy:
Customer-centric: We co-create value with our customers to solve their problems.
Collaborative: We maximize the power of Team Caterpillar and dealers, by leveraging diverse partnerships.
Committed: We strive to be 1% better each day to transform ourselves and the business.
Curious: We explore, learn and innovate; seeking out challenges and embracing insights to grow.
Caring: We build ourselves and those around us up through our actions

YOUR RESPONSIBILITIES AS PART OF OUR TEAM:

• Achieve eCommerce growth targets: Activation of Customers Online, Online Sales, Customer Retention online
• In collaboration with the global team, localize and communicate the digital USPs to address customer interests
• Ensure dealers and internal teams understand the value of the Cat Digital ecosystem through appropriate engagement with different levels of the organization
• Develop eCommerce campaigns together with the Product, Marketing Communications and Pricing teams (awareness, promotions, retention plans)
• Support the field team in deploying eCommerce growth plans by dealer to achieve eCommerce targets
• Develop the EAME customer appreciation and online retention program through effective project management across the enterprise