eCommerce Specialist, Testing at GNC

Pittsburgh, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

31 Dec, 25

Salary

0.0

Posted On

02 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Ecommerce, CRO, A/B Testing, Multivariate Testing, Project Management, Analytical Skills, Web Analytics, Customer Insights, Site Performance, Data-Driven Culture, Collaboration, Reporting, Dashboard Creation, Test Execution, Hypothesis Development, KPI Optimization

Industry

Retail

Description

About GNC Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well! What We’re Looking For: At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day. GNC is seeking an experienced eCommerce Specialist, Testing to join our ecommerce team and help us drive continuous improvement across our online platforms. In this role, you will focus on testing strategies that enhance user experience, improve site performance, and increase conversion rates. The ideal candidate combines strong analytical skills, experience in testing platforms, and sharp project management abilities to create measurable business impact. What You’ll Do: This is a Full-Time Salary Position The E-commerce Testing Specialist is responsible for driving conversion rate optimization (CRO) on GNC.com. This role owns the A/B and multivariate testing process end-to-end—including building hypotheses, managing prioritization, executing tests, and conducting post-test analysis. * Maintain and manage the testing roadmap and priorities, ensuring alignment with business goals. * Own test execution in JIRA: define requirements, assign owners, set launch dates, and QA every release. * Develop test hypotheses informed by customer insights, site analytics, and business objectives. * Design, execute, and evaluate A/B and multivariate tests across GNC.com to improve site performance. * Collaborate cross-functionally with leadership, eCommerce, marketing, and development teams to prioritize and launch tests. * Monitor and analyze test results, translating insights into actionable recommendations. * Track, report, and continuously optimize KPIs such as: * Conversion rate * Add-to-cart rate * Engagement rate * Build dashboards and reports to communicate test learnings and performance to stakeholders. * Champion a data-driven culture by ensuring testing methodology and results are well-documented, transparent, and repeatable. * Additional duties as assigned. Environmental Factors & Working Schedule: * Hybrid work environment, 2-3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely. * Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear * Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. * Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. * Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus * The noise level in the work environment is usually low/moderate *To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. QUALIFICATIONS: * Bachelor’s degree in Marketing, Merchandising, Business, or related field. * 3+ years of experience in e-commerce with proven exposure to CRO or digital testing. * Strong program and project management skills, with the ability to handle multiple initiatives. * Excellent written and verbal communication skills, with confidence in presenting data-driven insights. * Strong analytical mindset with experience in cohort analysis and web performance metrics. * Experience with A/B and multivariate testing tools (Monetate strongly preferred; Optimizely, Google Optimize, or similar a plus). * Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).

Responsibilities

The E-commerce Testing Specialist is responsible for driving conversion rate optimization (CRO) on GNC.com, owning the A/B and multivariate testing process end-to-end. This includes managing the testing roadmap, executing tests, and analyzing results to improve site performance.