Key Responsibilities:

• Plan, launch, and optimize paid acquisition campaigns across all major channels and crypto-native ad networks.
• Own and manage the affiliate program: recruit and onboard partners, negotiate revenue-sharing agreements, and monitor performance.
• Lead influencer and ambassador campaigns, including creator sourcing, briefing, tracking, and payouts.
• Collaborate with the CMO to design and execute full-funnel growth experiments, focusing on landing pages, onboarding flows, and first-transaction activation.
• Build and maintain analytics dashboards to track CPA, conversion rates, channel performance, and attribution models.
• Execute a steady cadence of A/B tests; discon