EDM & Automation Manager at Movember

Richmond, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

26 May, 26

Salary

0.0

Posted On

25 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Marketing Automation, Salesforce Marketing Cloud, Automated Lifecycle Journeys, Segmentation Strategy, A/B Testing, Deliverability Management, Sender Reputation Management, HTML for Email, Workflow Management, Team Leadership, Data Flows, Campaign Management, Content Management, Product Management, Technology Partnership

Industry

Non-profit Organizations

Description

Men are dying too young – and it doesn’t have to be that way. Around the world, men are facing a health crisis: prostate cancer, testicular cancer, poor mental health and suicide. At Movember we’re on a mission to change the face of men’s health by making it easier for men to talk, act and live longer healthier lives. Every project, every campaign, every idea adds up to real change. You’ll be part of a moustache-powered crew who believe making an impact and having fun should go hand in hand. Your mission is calling. DO GOOD. Work for Movember. Your Mo-Mission (should you choose to accept it): Own the operational performance of Movember’s email, SMS and push automation capability year-round Design, prioritise and optimise automated journeys aligned to our 1:1 marketing strategy Build best-in-class onboarding, engagement and retention journeys that grow supporter reach and deepen engagement Lead the configuration and optimisation of our Marketing Automation Platform to deliver personalised, dynamic and scalable communications Drive segmentation strategy to ensure the right message reaches the right audience at the right time Implement testing frameworks (A/B testing, optimisation plans) to improve engagement, list health and conversion performance Own deliverability standards and sender reputation management across global markets Translate performance insights into continuous improvements across journeys and campaigns Manage the global email calendar and automation delivery roadmap Lead and develop Marketing Automation Coordinators, ensuring high-quality execution and operational excellence Partner with Campaign, Product, Content and Technology teams to ensure accurate localisation and seamless data flows No Moustache Required - but the following are: 5+ years hands-on experience in email marketing and marketing automation platforms (Salesforce Marketing Cloud or similar enterprise platform) Demonstrated experience building and optimising automated lifecycle journeys (onboarding, engagement, retention) Strong segmentation and audience strategy experience using behavioural and data-driven targeting Proven A/B testing and optimisation experience with measurable improvements in engagement or conversion Experience managing deliverability, consent compliance and sender reputation Solid working knowledge of HTML for email Experience managing automation workflows, data extensions and campaign configuration within a marketing automation platform Experience leading or mentoring team members in a marketing automation or CRM function Not Mission Critical - but for extra street cred: Experience integrating marketing automation with digital advertising audiences Experience operating in multi-market or global campaign environments Experience documenting automation frameworks, testing roadmaps or operational playbooks Familiarity with Salesforce CRM and cross-channel data flows Relevant tertiary qualification in marketing, communications or a related field GOOD CAUSE: Working for Movember, you’ll help turn ideas (and moustaches) into millions for men’s health. Every bit we raise changes the face of men’s health by funding research, improving treatments, and supporting programs that help save lives We’re even shaping government policies on men’s health worldwide. By meeting directly with lawmakers, and helping them understand how more investment on men’s health benefits not just men, but all the communities they serve. GOOD VIBES: We love weekends. That’s why our Fridays finish early for nine months of the year. But we also love our office vibe. Because here, it always feels like something big is about to happen. Be it an office-wide surprise birthday party (with cake!) or an open invite for all to hit the pub. Come the hairy season, the energy cranks up. We’re talking celebrity visits. Live stunts on-site for TV and radio. And when we hit a fundraising milestone, the office gong might even go off. But, for those who prefer calm, no probs: hybrid working means you work where you feel best. GOOD CREW: Spoiler alert: we’re a no-ego, all-impact crew. That means everyone gets a say, from new starters to those leading the charge. Collaboration over hierarchies, curiosity over rigid process. And it’s true across all our offices worldwide. We work as one, sharing expertise and celebrating wins. All in the name of making the biggest impact across the globe. United, we Mo. We offer: Flexible hybrid working from home and our modern Richmond office Finish work at 2pm on Fridays (Dec-Aug) NFP salary packaging (pay less tax) 13 weeks paid parental leave and 5 weeks annual leave Fun & collaborative culture with employee social events Free Headspace subscription and other wellbeing initiative Relaxed dress code Boy, do we know the feeling of being judged. (Over how we look, and other things that shouldn’t matter.) Being different is how we started. And it’s also helped us raise $1 billion for men’s health. So, we know the power of diverse experiences, skills and perspectives. And another impressive number is our WGEA gender pay gap: it sits at a big, fat, round 0%. If you’ve got the relevant skills and the right attitude, let nothing stand in your way of firing off your application. Movember is stronger when Aboriginal and Torres Strait Islander peoples are part of our crew. We want you to feel supported in exploring opportunities with us. That’s why before applying, we invite you to yarn with Raymond Rosendale, Australian Indigenous Programs Manager, in a virtual catch-up to talk about the role, our community work, or just to share ideas. Do you want to DO GOOD? If so, we’d love to hear from you.

Responsibilities

The manager will be responsible for owning the operational performance of Movember’s email, SMS, and push automation capabilities year-round, designing and optimizing automated journeys aligned with the 1:1 marketing strategy. This includes leading the configuration of the Marketing Automation Platform to deliver personalized communications and managing the global email calendar and automation roadmap.