WHO WE ARE

Arcady Media Inc. is a world-class email marketing agency committed to delivering unparalleled service and results. Our mission is to be the best in our field, providing top-notch solutions that drive success for our clients. We pride ourselves on our expertise, innovation, and dedication to achieving excellence in all we do.
Our 3 core values: Embrace Collaboration, Continuous Learning, and Be Honest.

DISQUALIFIERS:

❌ Who shouldn’t apply:

• If you struggle to manage multiple moving parts across clients and projects at once.
• If you prefer highly structured environments and need step-by-step direction.
• If you’re not comfortable giving and receiving feedback in a fast-paced, collaborative setting.
• If you avoid owning problems and prefer to escalate every roadblock to leadership.
• If you’re not genuinely interested in eCommerce, CRM strategy, or retention marketing.

QUALIFICATIONS & EXPERIENCE:

✅ Required:

• 2+ years of experience in email marketing, content strategy, or copywriting — ideally in an agency or with DTC/eCommerce brands.
• Strong understanding of lifecycle and retention marketing, including email, SMS, subscriptions, and loyalty programs.
• Excellent writing and editing skills, with the ability to adapt tone and style to multiple brand voices and refine AI-assisted copy into polished, conversion-ready content.
• CRM knowledge is required; experience with Klaviyo is highly preferred.
• Proven ability to plan and maintain campaign calendars, manage creative workflows, and collaborate with cross-functional teams.
• Meticulous attention to detail when reviewing copy, design, and campaign assets.

ROLE SUMMARY

The Email Content Strategist is responsible for shaping the creative and strategic direction of client email and SMS campaigns. This role combines AI-assisted copy refinement, content calendar planning, and retention strategy to deliver high-performing campaigns that align with each brand’s voice and goals.

HOW THIS ROLE FITS ON THE TEAM

You’ll work closely with the Lifecycle Marketing Manager, who leads the client relationship, sets the overall retention strategy, and manages the creative team.

Your role as the Email Content Strategist is to:

• Lead the planning and creative direction of client email/SMS content.
• Maintain brand voice and strategic alignment across campaigns and flows.
• Review and refine AI-generated content to maximize engagement and performance.

You own the creative strategy and content quality — the analyst brings it to life through precise execution and performance improvements.

KEY RESPONSIBILITIES

Copy & Content Refinement

• Edit AI-assisted copy (generated via our internal tool) to ensure every campaign is polished, on-brand, and performance-ready.
• Optimize AI prompts to improve first-draft quality and reduce revision time.

Calendar & Project Management

• Participate in client calls and Slack communication to align on campaign priorities, updating calendars and tasks accordingly.
• Plan 30-day email and SMS content calendars aligned with launches, promotions, and flows.
• Guide the creative team to execute campaigns and flows up to standard and on time.
• Review creative assets (copy & design) for clarity, consistency, and strategic alignment.

Retention Strategy & Optimization

• Use Klaviyo and CRM tools to define segmentation, flow logic, and campaign triggers.
• Identify trends, performance gaps, and testing opportunities to boost engagement and retention.