ABOUT INVESTIN

InvestIN Education is a dynamic, educational start-up that provides inspirational career experience programmes for school students, across 15+ different industries. Founded in 2012, InvestIN’s mission is to bridge the gap between school and the workplace, in order to help students choose the right career and maximise their potential. InvestIN creates the ‘ultimate work experience’ through a combination of interactive simulations, company visits, seminars, networking sessions and career coaching, led by highly accomplished industry professionals. We have had over 60,000 students walk through our doors, from 100+ countries and 4,000+ schools.

EXPERIENCE IS TRUTH:

We believe that to learn is to experience. Our mission is to deliver professional experiences to young people that they would otherwise consider a far-flung fantasy. This ‘experiential learning’ appeals to all the senses and requires live in-person interaction; providing a welcome counterpoint to the restrictive and atomised environment of cyberspace.

ABOUT THE ROLE

As the Marketing Manager, your primary responsibility will be to create high-quality written content and deliver effective email campaigns that engage our key target audiences: students, parents and teachers. You will play a central role in shaping our communications across email, blog, website and print materials, helping to strengthen InvestIN’s brand and grow our reach.
Reporting to the marketing lead and working closely with colleagues across the team, you will upskill in content and email marketing strategy and campaign delivery, including the use of email platforms such as Klaviyo. During the summer, you will have the opportunity to support with the delivery of our summer programmes, ensuring a high-quality experience for students.
You will be a strong communicator with great attention to detail and a proactive attitude, an eagerness to learn, take ownership of your work and contribute meaningfully to a fast-paced and collaborative team.

ROLE DELIVERABLES

As a Marketing Manager at InvestIN, you can expect to get involved in a variety of marketing functions, including copywriting, content creation, account management, asset organisation, collateral distribution, creative strategy and more. Your key responsibilities will be to:

• Write high-quality, personable and persuasive copy for emails, blogs, website and print materials
• Play a leading role in the planning and execution of email campaigns, including audience segmentation, scheduling and performance tracking
• Help manage automated email flows using email marketing platforms such as Klaviyo
• Contribute to the wider content strategy, ensuring consistency of tone and messaging across channels
• Work with the wider team to develop lead generation campaigns by producing guides, quizzes and resources that support outreach and attract new interest in our programmes
• Support the smooth delivery of our summer season, by leading on the delivery of one of our career summer programmes
• Assist with the execution of webinars and live events