JOB DESCRIPTION

We’re taking TD Securities to the next step in its digital transformation. We are seeking an Email Deployment Specialist to conceptualize, develop, and implement key components of new and exciting campaigns using cloud technologies, such as Salesforce Marketing Cloud and Salesforce Pardot, to drive business growth and optimize the omni-channel experience.
As part of the TD Securities Digital Experience team, the Email Deployment Specialist will be primarily responsible for the creation of email templates, landing pages, configuration, testing and deployment of email campaigns. This includes building and executing email marketing campaigns, including one-time blasts, recurring, trigger-based, and dynamic-content driven emails – all the while following email best practices and ensuring regulatory requirements are met.

JOB REQUIREMENTS

Share your most relevant experience, credentials, and knowledge for this role, as well as these essential requirements and attributes:

• Undergraduate degree or technical certificate
• 5+ years of relevant experience
• 3+ years experience with Salesforce Marketing Cloud/Pardot, including working with custom triggers, A/B testing, segmentation, dynamic content, and personalization strategies
• Understanding and ability to build customer journeys, nurture and drip campaigns as well as one-off, triggered, ad hoc email blasts
• Experience with Contact/Data Management (subscriber relationships, data extensions, etc.)
• Knowledge of email development using HTML/CSS/JS
• Knowledge of Email Studio, Content Builder, Automation Studio and Journey Builder
• Understanding of Marketing Cloud best practices
• Strong understanding of CAN-SPAM, CASL and GDPR rules
• Able to work flexible hours on occasion
• Process and detailed oriented
• Keep abreast of the latest trends and developments in marketing automation and email deployment systems, including Salesforce Marketing Cloud, Salesforce Pardot, Marketo, Eloqua, etc.

WHO WE ARE:

TD Securities offers a wide range of capital markets products and services to corporate, government, and institutional clients who choose us for our innovation, execution, and experience. With more than 6,500 professionals operating out of 40 cities across the globe, we help clients meet their needs today and prepare for tomorrow. Our services include underwriting and distributing new issues, providing trusted advice and industry-leading insight, extending access to global markets, and delivering integrated transaction banking solutions. In 2023, we acquired Cowen Inc., offering our clients access to a premier U.S. equities business and highly-diverse equity research franchise, while growing our strong, diversified investment bank. We are growth-oriented, people-focused, and community-minded. As a team, we work to deliver value for our clients every day.

• Undergraduate degree or technical certificate
• 5+ years of relevant experience
• 3+ years experience with Salesforce Marketing Cloud/Pardot, including working with custom triggers, A/B testing, segmentation, dynamic content, and personalization strategies
• Understanding and ability to build customer journeys, nurture and drip campaigns as well as one-off, triggered, ad hoc email blasts
• Experience with Contact/Data Management (subscriber relationships, data extensions, etc.)
• Knowledge of email development using HTML/CSS/JS
• Knowledge of Email Studio, Content Builder, Automation Studio and Journey Builder
• Understanding of Marketing Cloud best practices
• Strong understanding of CAN-SPAM, CASL and GDPR rules
• Able to work flexible hours on occasion
• Process and detailed oriented
• Keep abreast of the latest trends and developments in marketing automation and email deployment systems, including Salesforce Marketing Cloud, Salesforce Pardot, Marketo, Eloqua, etc