Email Digital Marketing Lead Analyst at Citi

Heredia, , Costa Rica -

Full Time

Start Date

Immediate

Expiry Date

20 Mar, 26

Salary

0.0

Posted On

20 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Communication Skills, HTML Literacy, Salesforce Marketing Cloud, Creative Development, Project Management, Customer Focus, Analytic Background, Organization Skills, Time Management, Attention to Detail, Problem Solving, Interpersonal Skills, Collaboration, Digital Experience, Innovation

Industry

Financial Services

Description

Developed communication and diplomacy skills are required to guide, influence and convince others, in particular in the effective manner to build email marketing programs that are efficient and minimize risk. Following the monthly prioritization of all email campaign requests, develop required email instructions to effectively translate creative assets (copy, art files) into detailed build requirements within the Salesforce Marketing Cloud platform. Participate in daily Scrum calls, representing email creative production for assigned campaigns. Ensure deliverables are on time and are of high quality; this includes serving as liaison with the coding agency and likewise ensuring their timeliness/quality. Adhere to all established Control processes, carefully documenting various approvals and checks and appropriately filing for future monitoring. Contribute to email program build design solutioning. Coordinate required program validations. Create, maintain email creative inventory status: list of versions and assets/status for each assigned program Ensure emails are ADA compliant to WCAG 2.1 AA Standard 6-10 years of business experience, particularly in email campaign production management HTML literacy (knowledge of the coding essentials) Experience with Confluence and/or Jira a plus Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals. Digital experience and analytic background preferable. Experience working with creative agencies for creative development/understanding of the creative agency process. Highly capable in driving change and innovation to deliver growth. Experience with Salesforce Marketing Cloud Content Builder and Journey Builder Strong communication skills and the ability to clearly and effectively discuss projects Successful experience partnering with internal clients and external developers Excellent organization and time management skills to track multiple, concurrent job statuses; works effectively under tight deadlines, adhering to process calendars Accountability, attention to detail, decisiveness and strong work ethic Strong interpersonal and relationship-building skills; role requires collaboration and teamwork across organizational boundaries Intellectual curiosity, logical thinking and the ability to solve problems creatively Bachelor's/University degree, Master's degree preferred ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------

Responsibilities

The Email Digital Marketing Lead Analyst is responsible for developing email marketing programs and ensuring high-quality deliverables. This includes translating creative assets into build requirements and coordinating with coding agencies.