Email Marketing and Content Specialist at Alterra

Warren, Vermont, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Feb, 26

Salary

59000.0

Posted On

23 Nov, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Content Creation, Data Analysis, HTML, Digital Communications, Customer Data Platform, Content Management, Team Collaboration, Problem Solving, Multi-tasking, Graphic Design Support, Digital Asset Management, Web Copy Implementation, Promotional Content, Metadata Refinement, Communication

Industry

Hospitality

Description

Year Round Job Description RESORT OVERVIEW: Sugarbush Resort is a year-round destination offering some of the best skiing and riding in the east, an award-winning ski school, golf, disc golf, an array of dining venues, and a fully appointed Health and Recreation Center. Do you want to join an all-star team dedicated to delivering an unparalleled guest experience? Make this your best winter yet by joining the team at Sugarbush and taking advantage of everything Vermont has to offer. BESIDES GETTING PAID TO WORK AT AN INCREDIBLE RESORT, WHAT'S IN IT FOR YOU?: Free skiing + riding privileges at Sugarbush and across the family of Alterra Mountain Company resorts for all eligible employees and their dependents. Discounted rates at non-Alterra-owned Ikon Pass destinations. Discounted golf and health & recreation center membership for eligible employees and their dependents. Vacation and sick time for eligible employees to rest, relax and recharge. Generous discounts on food & beverage, apparel, and outdoor gear. Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more. 401(k) plan with generous company match. Paid parental leave of up to 6 weeks for eligible employees. POSITION SUMMARY: The Email Marketing and Content Specialist supports Sugarbush Resort and the Sales and Marketing Department with all facets of email marketing, audience and content creation and refinement, performance reporting, digital communications, content management, and the resort’s database. The position supports a range of resort and company digital initiatives outlined by the Marketing Manager and V.P. of Sales and Marketing. This position along with other Marketing team members, helps manage the Sugarbush brand. Must be data-driven, a team player and highly focused on helping identify opportunities to provide knowledgeable and high-quality digital communications to our guests. This is an entry level position with a salary pay range of $52,000-$59,000. RESPONSIBILITIES: Build and deploy HTML emails for marketing, sales and communications. Analyze, organize and build audience lists in the Customer Data Platform. Maintain a consistent database of tracking information for all online email communications, open rates, click through's etc. and recognize opportunities to utilize content and analytics to enhance customer’s response. Prepare and share email marketing (and other digital) analytics and results in order to improve messaging and timing. With guidance from other team members implement web copy, promotional content, home page updates, ad promos, and pricing. Work with departments to ensure presentation and information is accurate across all digital channels (e.g. Sugarbush.com, Google Business, YouTube, etc). Manage and execute updates for all sectors of the resort including content management for resort wide flatscreens, events calendar, blog and the app. Support Graphic Designer with companies’ digital asset management system and integrate current visual assets into platform using agreed upon tagging/keyword system. Aid in the maintenance of the photo database, ensuring proper organization and timely upload of all Sugarbush owned content. Work closely with the Marketing Manager to ensure all marketing tools are used properly to provide an intuitive, uncomplicated, on-brand and unique online experience for the visitor/user/guest. Continue refinement of Sugarbush's online presence with metadata details, descriptions and keywords. Support all digital/online marketing, sales or communication initiatives. Works closely with resort departments (e.g. Food & Beverage, Ski School, Rentals, Golf, HR etc.) to guarantee all posted information is timely and accurate. QUALIFICATIONS: Must be a Digital enthusiast interested in all the working parts and pieces of digital marketing. Experience with SiteCore CMS, IBM Acoustic (formerly Silverpop) or other email service provider is a plus. Must be a self-motivated team player, with ability to troubleshoot/problem solve and multi-task. Fundamental knowledge of HTML and experience with email marketing is a must. Position involves working both indoors and outdoors, and the individual will be working in an active lifestyle industry which requires the ability to walk up a snowy/snow packed hill, maneuver on the hill while walking, on skis, or snowboard. Must be able to work outside in extreme weather conditions, be safety-conscious and available to work weekend and holidays. Must also be able to sit for a full work shift. Must be able to communicate effectively over the telephone, via computers and in person. Sugarbush Resort is an Equal Opportunity Employer. An offer of employment may be contingent upon the results of a background, MVR, or criminal records check. Sugarbush Resort is a year-round destination offering some of the best skiing and riding in the east, an award-winning ski school, mountain biking, golf, disc golf, an array of dining venues, and a fully appointed Health and Recreation Center. Do you want to join an all-star team dedicated to delivering an unparalleled guest experience? Make this your best season yet by joining the team at Sugarbush and taking advantage of everything Vermont has to offer.

Responsibilities

The Email Marketing and Content Specialist will support all facets of email marketing, audience and content creation, performance reporting, and digital communications. This role involves managing the Sugarbush brand and ensuring high-quality digital communications to guests.