REQUIRED EXPERIENCE & SKILLS:

• 3+ years of experience in email and CRM marketing, ideally within an e-commerce setting
• Strong knowledge of Klaviyo or similar email marketing platforms
• Proven experience in designing and optimising email campaigns to drive conversion
• Excellent copywriting skills, with the ability to create compelling, on-brand content
• Proficiency in basic graphic design tools (e.g. Canva / Adobe Photoshop)
• Demonstrated ability to segment lists and optimise campaigns based on customer behaviour
• Data-driven with analytical skills to monitor performance and make strategic adjustments.

ROLE OVERVIEW:

Moasure is a technology company with a unique and innovative product. With a focus on innovation and excellence, we are changing the way many industries measure in their day-to-day business. We are looking for a Email Marketing & Automation Lead to take​ ownership of our email marketing, automation, and execution of our campaigns. You will be pivotal in shaping the customer journey, driving business, and enhancing customer experience from pre-purchase engagement to post-purchase support. You’ll develop strategic, high-impact campaigns across multiple countries.

WHAT YOU’LL BE DOING:

• Email Campaign Development: Design and implement email flows for pre and post-purchase stages, including lead flow sequences, welcome series, abandoned cart reminders, and product education series
• Conversion Optimisation: Conduct A/B testing to refine subject lines, copy, design, and calls to action, with the aim of maximising conversion rates and engagement
• Copywriting & Creative: Craft compelling, on-brand email content that drives customer engagement. Design resources to create visually appealing templates consistent with our brand identity
• List Management & Segmentation: Manage and segment email lists within to ensure targeted, relevant communication, optimising open and click-through rates based on customer journey stages
• Performance Reporting: Define and monitor key performance metrics such as open rates, click-through rates and conversion rates, to measure success and inform strategy
• Industry Segmentation: Develop industry-specific segmentation strategies to reach distinct customer groups effectively and personalise messaging
• Post-Purchase Engagement: Develop post-purchase email series to guide customers on product usage, provide support, and encourage loyalty
• Data Analysis: Utilise analytics to monitor email and SMS performance, making data-driven adjustments to optimise future campaigns
• International Campaign Management: Tailor email campaigns for our different markets, ensuring relevance, and consistency across all regions. Supported by our EU team
• Build campaigns to enhance the customer journey and drive additional conversions through text message marketing
• Lead Nurturing: Design and implement lead-generation email sequences to nurture potential customers towards conversion
• Customer Feedback: Implement post-purchase surveys to gather customer feedback, providing insights for future CRM optimisations
• Collaborate with the multilingual marketing and customer success teams to ensure email campaigns align.