Email Marketing Automation Specialist- Hybrid

at  Chartwell

SKILLS & ABILITIES:

• Minimum 3 years of experience in lifecycle/email marketing, lead nurturing, and marketing automation, preferably in a B2C environment.
• Strong skills in HTML, CSS, responsive email design, AMPscript, CMS, and content feeds.
• Hands-on experience with Eloqua or marketing automation tools such as Pardot, Marketo, Salesforce Marketing Cloud, etc.
• Proficient in campaign tracking, database management, segmentation, and data-driven targeting strategies, and best practices in marketing automation.
• Strong understanding of email marketing compliance regulations and best practices.
• Proven experience in project management and data governance.
• Familiarity with acquisition, engagement, and retention campaign strategies.
• Strong analytical skills with a focus on achieving measurable outcomes.
• Experience with tools such as Sitecore, GA4, SiteImprove, or similar platforms is asset.
• Excellent communication skills and the ability to work collaboratively across teams.
• A fast learner with a strong technical aptitude, capable of quickly mastering new tools.
• Highly organized, with the ability to manage multiple projects simultaneously.
• An enthusiastic, team-oriented approach with excellent communication skills, a willingness to learn, and openness to new ideas.
• Action-oriented, with effective follow-up skills and the ability to work independently and manage multiple priorities.
  At Chartwell, we’re all about Making People’s Lives BETTER: the lives of our residents and their families, and the lives of our employees. Join an exceptional group of diverse, inspiring, and caring people who are empowered to provide personalized, human experiences for our residents and staff through the connections they make every day within our communities.
  Chartwell’s commitment to diversity and inclusivity is a commitment to hiring people whose skills and abilities contribute the most to the success of the organization and who reflect the communities in which we live and work. We are an equal opportunity employer and welcome applications from a wide range of qualified candidates, including people with disabilities. If you have questions or require assistance with the application process, please email accessibility@chartwell.com or call 1-888-663-6448.
  We thank all applicants for their interest, however, only those selected for further consideration will be contacted

At Chartwell Retirement Residences, we are seeking a Marketing Automation Specialist. As a key member of our Digital Experience team, you will leverage your expertise in marketing automation to shape and execute campaigns that profoundly resonate with our community. This role is ideal for an innovative marketer with a background in email marketing, digital advertising, and analytics who thrives in a B2C environment. In this role, you will be at the forefront of our digital marketing strategy, driving campaigns that directly impact engagement and growth for our residences. You will design and optimize automated nurturing programs to convert prospects into loyal customers, playing a critical role in enhancing our lead generation and overall marketing success. You will work with state-of-the-art tools and technologies and will have the chance to implement cutting-edge marketing automation strategies. Your role will involve experimenting with new approaches and A/B testing to ensure our campaigns are both innovative and effective.