EMAIL MARKETING & CRM EXECUTIVE (PART-TIME)

We are working with a fast-growing e-commerce company who is looking for a performance-driven marketer with a passion for email, automation and customer retention. The Email Marketing & CRM Executive will take ownership of the lifecycle marketing across email, WhatsApp, pop-ups, funnels and reviews.
This is a flexible, high-impact role for someone who thrives on autonomy, data and meaningful execution. You’ll work 20 hours per week with the freedom to structure your time, and approximately 40% of your work will be on-site in Ardee.
Location: Ardee, Co. Louth
Salary: €30,000-33,000 pro rata
Hours: 20 hours (part-time)

RESPONSIBILITIES:

Email Campaigns & Lifecycle Automation:

• Plan, write, and schedule up to 5 engaging weekly emails using Mailchimp/Klaviyo and AI tools
• Coordinate visual assets (images, GIFs, influencer content) with in-house designers
• QA, link and launch campaigns with accuracy
• Maintain weekly KPI reports to monitor open rates, click-through rates and revenue attribution
• Update seasonal and transactional flows quarterly

CRM, Segmentation & Funnel Support:

• Maintain and refine segmented customer lists for campaigns and automations
• Monitor and optimise funnel performance for sales events like Black Friday, Christmas, etc.
• Contribute content to monthly/quarterly funnel campaigns in collaboration with the team

On-Site Messaging & Conversion Tools:

• Manage and update banners and pop-ups in sync with promotional activity
• Ensure alignment with campaign messaging and audience segments

Cross-Channel Advertising Support:

• Coordinate with the marketing team on Google Ads and Bing Ads campaign integration
• Link email campaigns with ad traffic and ensure consistent messaging

Customer Communications & Engagement:

• Schedule and manage marketing messages
• Set up and monitor chatbot automations to support customers on-site
• Respond weekly to customer reviews in a brand-aligned tone

Tools You’ll Use:

• Mailchimp / Klaviyo
• Google Ads
• Canva
• ChatGPT
• Google Sheets
• Monday
• Chatbot platform

What We’re Looking For:

• Experience in email marketing, CRM or lifecycle marketing
• Proficiency with segmentation, automation and performance tracking
• Strong attention to detail and copy accuracy
• Familiarity with e-commerce customer engagement best practices
• Data-literate and confident working towards KPIs
• Independent, structured and takes ownership of results
• Experience with WhatsApp marketing, pop-ups, or review management is a plus