Vertical Institute is a Registered Training Provider (RTP) that helps working professionals stay ahead in a rapidly changing job market. Our mission is to equip individuals with in-demand skills through practical, industry-relevant training that drives real career outcomes.
We’re committed to closing the digital skills gap by helping learners — from professionals to mid-career switchers — gain job-ready capabilities through industry-relevant training. Designed for immediate application, our courses are taught by expert practitioners and include real-world scenarios to ensure every graduate is prepared to thrive in the workforce.
To date, tens of thousands of learners have upskilled with Vertical Institute. As an Approved Training Organisation (ATO) under SkillsFuture Singapore (SSG) and The Institute of Banking and Finance Singapore (IBF), we are trusted by both individuals and companies seeking cutting-edge, accredited education.

REQUIREMENTS

• 2–4 years of hands-on experience in email marketing, CRM strategy, or lifecycle marketing
• Proven track record of improving open rates, CTR, CVR, and email-attributed revenue
• Proficient in ActiveCampaign (or similar email service providers with automation, segmentation, and lead scoring features)
• Strong data-driven mindset — able to segment databases, personalise content, and design workflows that align with customer journeys
• Skilled in A/B testing creatives, subject lines, CTAs, and send times to maximise performance
• Confident in writing and optimising email copy that converts across cold leads, warm nurtures, and alumni reactivation
• Familiar with Slack, Asana, and agile marketing workflows in fast-paced teams
• Bonus: Experience in EdTech or direct-to-consumer (DTC) brands.
• Experience with API integrations (e.g., using Zapier to connect Typeform, Meta Lead Ads, Google Leads, and other platforms for seamless lead flow automation).

ROLE SUMMARY

• This role is ideal for someone who thrives in email marketing and CRM, understands how to turn leads into conversions through personalised, segmented communication, and can confidently execute email strategies that scale.
• You’ll be responsible for driving measurable results through lead engagement, nurturing flows, and campaign automation — while owning the tech stack, A/B testing, and CRM hygiene across ActiveCampaign.

KEY RESPONSIBILITIES

• Own and execute full-funnel email strategies — from lead onboarding flows to course remarketing, drop-off reactivation, and alumni re-engagement.
• Build, optimise, and maintain CRM flows in ActiveCampaign, including lead scoring, segmentation, tagging, and automation logic.
• Develop and manage the email marketing calendar, aligning with product launch timelines, promotions, and event campaigns.
• Write and test high-performing email subject lines, copy, and creative variations to increase open rates, CTR, and CVR.
• Conduct regular A/B testing of creatives, send times, messaging, and CTAs to continuously improve performance.
• Collaborate closely with the growth, design and sales to align messaging with campaign goals.
• Monitor email KPIs (open rate, click-through rate, conversion rate, unsubscribe rate, revenue per email) and report weekly on performance and optimisation opportunities.
• Ensure compliance with PDPA, SSG guidelines, and email marketing best practices.
• Help identify list growth opportunities and manage email hygiene and deliverability.
• Stay updated on AI tools, automation strategies, and best-in-class lead nurturing practices.