ABOUT LESS THAN HALF

Less Than Half is on a mission to educate culturally engaged women to champion gender equity in the art world by making art collecting accessible and impactful. We inspire and guide women to support and invest in women visual artists, creating a collective of advocates who leverage financial acumen and intentional, impact-driven investments to reshape the art world.
Our members are at the core of this vision, and our membership tiers are designed to foster deep engagement, learning, and action.

THE ROLE

We are looking for a creative and results-driven Email Marketing Lead to craft and execute campaigns that nurture relationships, grow our subscriber base, and convert readers into paid members.
This role will work closely with our Growth Marketing Manager to ensure that email campaigns are an integral part of our broader acquisition and retention strategy.

KEY RESPONSIBILITIES

• Plan, create, and schedule compelling funnels: from lead magnets to email campaigns that engage and inspire action.
• Develop automated sequences for onboarding, nurturing, and upselling members.
• Collaborate with the Growth Marketing Manager to align email activity with wider campaigns and promotions.
• Write clear, emotionally resonant copy that reflects our mission and values.
• Segment lists for targeted outreach and improved engagement.
• Track campaign performance and make data-led improvements.A keen eye for design