ABOUT US

At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.
The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

ABOUT THE ROLE

We are seeking a talented and experienced Email Marketing Manager. In this role, you will play a crucial role in executing our email marketing strategy. Your primary responsibility will be to develop, execute, and optimize email marketing campaigns and automation processes. The ideal candidate will have a strong background in email marketing, possess skills in Hubspot, and demonstrate a technical understanding of working with field logic, synchronization, automated triggers, and data processes within marketing automation.
You will collaborate closely with cross-functional teams to review and edit email content that aligns with our overall marketing initiatives and brand guidelines. Your expertise in Hubspot and Pendo will be instrumental as you leverage data, automated journeys, and triggers to build engaging customer journeys with email and in-app messaging. You will actively contribute to the technical aspects of the role, utilizing your skills to customize email templates, troubleshoot issues, and manage data integration effectively. Overall, this role offers an exciting opportunity to lead and shape our email marketing practice, allowing you to make a tangible impact on our customers’ experiences and contribute to the overall success of our marketing efforts.

WHAT WILL YOU BE DOING?

• Develop and execute email marketing strategies to drive engagement, conversions, and retention across Auctane products.
• Create, manage, and optimize email marketing campaigns, including audience segmentation, content creation, A/B testing, and performance tracking.
• Collaborate with cross-functional teams (Product Marketing, Content, Creative, Customer Success, Sales, Marketing Ops) to develop compelling email content that aligns with overall marketing initiatives and brand guidelines.
• Monitor and analyze key email metrics, such as open rates, click-through rates, conversion rates, and deliverability, to identify areas of improvement and optimize campaign performance. Report findings and improvement initiatives to upper management.
• Ensure compliance with email best practices, anti-spam regulations, and data privacy policies.
• Stay up to date with industry trends, best practices, and emerging technologies in email marketing and automation to drive innovation and enhance customer experiences.
• Create, update, and track projects in Jira.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest heigh