Email Marketing Manager at Seattle Bank

Mercer Island, Washington, United States -

Full Time

Start Date

Immediate

Expiry Date

28 Apr, 26

Salary

0.0

Posted On

28 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Campaign Strategy, Content Creation, Audience Segmentation, A/B Testing, Optimization, Analytics, Reporting, Automation, Cross-Functional Collaboration, Customer Relationship Management (CRM), Data-Driven Marketing, Customer Experience, Email Marketing Tools, Analytics Platforms, Funnel Analysis, SMS Marketing

Industry

Banking

Description

Description Who We Are CD Valet® is a new fintech and online marketplace that connects consumers to financial institutions to compare and open Certificates of Deposit (CDs) with the most competitive rates and terms nationwide. With daily rate updates and earnings calculators, CD Valet gives consumers an array of free tools to help them find the right CD to meet their savings goals. Banks and credit unions can attract more deposits through CD Valet’s advertising, analytics and account opening solutions that enable them to design, price and promote CDs to a targeted market of ready-to-buy savers across the nation. CD Valet is operated by Seattle Bank, and CD Valet and Seattle Bank are wholly owned subsidiaries of Seattle Bancshares, Inc. Position Summary We’re looking for a strategic and analytical Email Marketing Manager to drive customer engagement, retention, and revenue growth through optimized customer relationship management. In this role, you’ll lead the strategy and execution of our email marketing initiatives, managing campaigns, customer segmentation, and lifecycle strategies. The ideal candidate has a passion for data-driven marketing, customer experience, and knows how to turn insights into actions that drive revenue and strengthen customer loyalty. This position is located in our office on Mercer Island and requires full-time, in-person work. Essential Duties Physically attending work on a set and predictable schedule is an essential function of this job. Email Campaign Strategy: Develop, execute, and manage email/SMS marketing campaigns aligned with business goals, including promotional, transactional, and retention emails. Content Creation & Design: Work with creative teams to design visually appealing and engaging email templates. Collaborate with content creators to develop compelling copy that resonates with target audiences. Audience Segmentation: Build and maintain segmented email lists to ensure relevant, personalized messaging for various customer groups. A/B Testing & Optimization: Conduct A/B tests on subject lines, content, designs, and send times to optimize email performance. Use insights from these tests to continuously improve engagement rates. Analytics & Reporting: Track and analyze key performance metrics (open rates, click-through rates, conversion rates, etc.) to assess the effectiveness of campaigns and provide actionable recommendations for improvement. Automation: Manage automated email workflows, including welcome series, abandoned cart reminders, and post-purchase follow-ups. Cross-Functional Collaboration: Work closely with the marketing, sales, and product teams to ensure email campaigns align with broader marketing initiatives. Requirements Due to the collaborative nature of this position, it requires daily in-person work. [After a 90-day training period, this position allows for one day of work from home each week.] No exceptions will be granted. Bachelor's degree in marketing, business, or a related field. 5+ years of experience in CRM, email marketing, or related roles Proficiency in email marketing tools (e.g., Customer.io), and analytics platforms (e.g., Google Analytics) Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions Exceptional organizational skills with the ability to manage multiple campaigns and projects simultaneously Experience with A/B testing, conversion rate optimization, and funnel analysis to continuously improve campaign performance. Strong communication and collaboration skills, with the ability to work effectively across teams. CD Valet Benefits We’re committed to delivering our promise of peace of mind to our clients and fostering a collaborative, inclusive and supportive workplace for our team members. Our comprehensive benefits program for eligible employees includes: Medical/Vision, and Dental insurance Life Insurance, Long Term Disability, Voluntary Life 401K with Bank contribution, Stock Award, and Incentive Opportunity Paid Time Off: Vacation – 3 Weeks Sick Time – 1 hour per 40 hours worked Holidays – 10 days Transportation benefits And fun, extra perks such as company social events, paid volunteer hours, quarterly incentive awards, and professional development opportunities.

Responsibilities

The manager will develop, execute, and manage email/SMS marketing campaigns, including promotional, transactional, and retention emails, while collaborating with creative teams on design and copy. Key duties involve building segmented lists, conducting A/B testing, analyzing performance metrics, managing automated workflows, and ensuring alignment with broader marketing initiatives.