Email Marketing Manager

at  TekwissenGroup

JOB DESCRIPTION:

• We are looking for an experienced Email Marketing Manager to join our team.
• The ideal candidate will have a proven track record of building successful email marketing campaigns, working collaboratively with other teams to develop effective strategies, and executing campaigns flawlessly.
• As an Email Marketing Manager, you will be responsible for creating visually appealing emails that are engaging and tailored to our target audience.
• You will play a role in working with our creative team to develop and code compelling emails and email templates.
• You will also work closely with the analytics team to help measure the effectiveness of our campaigns.
• If you are a data-driven individual who is passionate about delivering impactful email campaigns, we would love to hear from you.

QUALIFICATIONS NEEDED:

• 3+ years of experience in email marketing, preferably in a B2B or SaaS environment, using marketing automation tools (preferably Marketo)
• Demonstrated experience creating and executing successful email campaigns, as well as involvement in the email design and/or coding of the emails
• Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong analytical skills with experience using data to drive decision-making.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.
• Knowledge of email compliance and best practices, including CAN-SPAM and GDPR regulations.

PREFERRED QUALIFICATIONS:

• Experience with Marketo marketing automation tool is highly preferred, including proficiency in building emails using Marketo modules, managing campaigns, and analyzing data.
• Familiarity with Salesforce CRM is a plus, including the ability to integrate email campaigns with Salesforce and create reports and dashboards to measure campaign effectiveness.
• Strong HTML and CSS skills with an eye for design and detail.
• Experience with Figma graphic design tool, including the ability to collaborate with the creative team to design and implement email templates
  Job Types: Full-time, Contract
  Pay: $45.00 - $52.00 per hour

Application Question(s):

• How many years of experience do you have with marketing automation tools?
• How many years of experience do you have with Marketo?
• How many years of experience do you have with Asana?
• How many years of experience do you have with
• How many years have you worked with HTML and CSS in the context of email design and development?
• Have you worked in a B2B or SaaS environment? If so, how long have you been involved in email marketing in those industries?
• How many years have you been involved in email list segmentation and personalization for targeted campaigns?
• How much experience do you have with A/B testing and optimizing email campaigns based on performance data?
• How long have you been working with email compliance regulations (such as CAN-SPAM, GDPR)?

Work Location: In perso

• Develop and execute email marketing campaigns to increase engagement, retention, and revenue.
• Collaborate with other teams, such as the campaigns team, to come up with effective email marketing strategies that support business goals such as email campaigns and nurturing programs.
• Create visually appealing and engaging Marketo email templates using HTML and CSS.
• Work closely with the creative team to design and implement email templates that align with our brand voice and messaging.
• Manage email lists and segmentation to ensure that campaigns are targeted and personalized to the right audience.
• Monitor and report on email campaign performance metrics such as open rates, click-through rates, and conversion rates.
• Continuously test and optimize email campaigns to improve performance and increase ROI.
• Track performance, measure outcomes and use that information to optimize and iterate
• Stay up-to-date with industry trends and best practices in email marketing to ensure that our campaigns are innovative and effective.
• Maintain email compliance and best practices, including CAN-SPAM and GDPR regulations.