THE ORGANISATION

The Royal Parks (TRP) is a charity created in March 2017. We manage over 5,000 acres of diverse parkland, rare habitats and historic buildings and monuments in eight Royal Parks across London. These are Hyde Park, Kensington Gardens, The Green Park, St James’s Park, The Regent’s Park and Primrose Hill, Greenwich Park, Richmond Park and Bushy Park.
We also manage other important public spaces including Brompton Cemetery and Victoria Tower Gardens. Our eight Royal Parks and other iconic green spaces are among the most visited attractions in the UK with tens of millions of visits every year.
We are now looking for an Email Marketing Officer to join us on a full-time, permanent basis, working 36 hours per week.

As an Email Marketing Officer, you’ll be the voice that lands in inboxes and sparks curiosity, connection, and clicks, leading our email marketing activity.
Crafting compelling, audience-first communications, you’ll celebrate our mission, inspire engagement, and bring the parks’ stories to life.
You’ll be part storyteller, part strategist, unearthing great stories from across the organisation, turning monthly themes into engaging copy, and curating content that makes readers feel they’re walking through the parks themselves.
Alongside content creation, you’ll segment subscriber lists, analyse performance, and use insights to shape future campaigns that deepen supporter connections.

Additionally, you will:

• Plan and deliver both regular newsletters and ad hoc campaigns
• Manage email scheduling, deliverability, and troubleshooting in Dotdigital
• Provide training and support to teams on email best practice and platform use
• Optimise campaigns through testing, audience segmentation, and user journey improvements
• Maintain compliance with GDPR and accessibility standards