Email Marketing Program Director at Vitalant Blood Systems

, Arizona, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Aug, 26

Salary

118000.0

Posted On

16 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing Strategy, Donor Recruitment, Content Development, Copywriting, A/B Testing, Data Analysis, Eloqua, HTML/CSS, Leadership, Storytelling, Campaign Management, Personalization, Mobile-First Design, List Hygiene, Deliverability Management, Stakeholder Collaboration

Industry

Hospitals and Health Care

Description

At Vitalant, the impact you make doing work that is purposeful, meaningful, and worthwhile is vital. As a member of our non-profit organization, you can be impact-inspired to provide vital clinical services to communities nationwide, vital products to those in need of a donor's generosity, or vital scientific research that advances blood safety worldwide. Work Shift (if applicable): Shift 1 (United States of America) Job Description: At Vitalant, your work has purpose. Every email you create can inspire blood donors to take action, strengthen communities, and help ensure patients receive the lifesaving blood products they depend on. We’re seeking a strategic, creative, and data-driven Email Marketing Program Director to lead and elevate our national donor communications and engagement strategy. In this highly visible leadership role, you’ll develop donor recruitment and retention campaigns that connect with hundreds of thousands of blood donors and donor prospects each week. By blending compelling storytelling, innovative marketing strategies, and audience insights, you’ll help drive donor engagement, inspire repeat donation behavior, and strengthen long-term donor relationships. You’ll also play a key role in shaping the future of Vitalant’s donor experience through personalization, experimentation, and impactful creative execution. If you thrive in a fast-paced environment, enjoy combining creativity with performance marketing, and want your work to make a meaningful difference every day, we’d love to hear from you. Compensation: $108,000 - $118,000 annually This is a remote, work-from-home position. Please note: Vitalant does not currently hire individuals who reside in the following states — Alabama, Alaska, Delaware, Hawaii, Kansas, Maine, Massachusetts, Nebraska, Oklahoma, Rhode Island, Utah, and Vermont. As an Email Marketing Program Director, you'll get to: Lead the creative strategy for email marketing by designing and executing an annual plan that prioritizes innovation, testing, and new approaches, while defining visual and messaging standards for donor communications. Manage the national email calendar for donor recruitment, ensuring timely delivery of all deployments and coordinating closely with Targeted Marketing and Marketing Operations teams. Oversee and enhance email content development, balancing promotional, impact-driven, and urgent messaging while identifying opportunities for fresh storytelling and adapting quickly to blood supply needs. Write and edit a significant portion of donor email communications, particularly for major campaigns and urgent appeals, while guiding content development across teams. Partner with the Creative Solutions Team to elevate design standards, developing mobile-first, visually compelling email layouts that drive engagement beyond standard templates. Drive innovation and experimentation by testing new approaches, analyzing performance, and applying insights to improve future campaigns and inform broader marketing strategies. Provide guidance and establish standards across the organization to ensure consistency in email quality, voice, and donor experience. Stay current on email marketing trends, introducing new ideas related to dynamic content, personalization, and AI integration. Oversee operational excellence of the email channel, including deliverability, unsubscribe trends, list hygiene, and vendor relationships. This role plays a critical part in strengthening donor engagement and ensuring Vitalant can effectively connect with communities to support its life-saving mission. Requirements: Knowledge/Education Bachelor’s degree or higher in marketing, communications, journalism, or a related field, preferred. Experience 5+ years of experience managing email marketing campaigns, with a proven track record of increasing engagement and improving results through creative approaches, preferably in a nonprofit setting. Skills/Abilities Must possess the skills and abilities to successfully perform all assigned duties and responsibilities. Must be able to maintain confidentiality. Excellent writing, editing, and storytelling skills, with the ability to communicate complex marketing concepts to non-experts. Strong leadership skills with the ability to define strategy while managing day-to-day execution. Ability to collaborate effectively with Digital teams, Marketing Operations, and Creative Solutions partners. Proficiency in analytics and data visualization tools, with the ability to interpret data and adjust strategies for maximum impact. Expertise in email marketing platforms (Eloqua experience a plus) and working knowledge of HTML/CSS for email. Strong focus on creativity, innovation, and continuous improvement through testing and experimentation. Ability to manage multiple priorities and adapt quickly to changing business needs. Knowledge of blood banking is a plus. Additional Requirement Portfolio required demonstrating past email campaigns, including at least three examples with objectives and results. Location: Vitalant Remote Work Phoenix, AZ 85007 Job Category: Corporate Contact Information: careers@vitalant.org If you are impact-inspired to help others, and making a difference is vital for you, you'll experience a career built on purpose, a company created to care, and a team committed to lead - together. Vitalant is one of the nation's largest nonprofit blood and biotherapies healthcare organizations, providing hospitals and patients across the U.S. a safe blood supply, specialized laboratory services, transfusion medicine expertise and world-renowned reserach. Vitalant provides blood and special services to patients in more than 900 hospitals across the U.S. and host approximately 60,000 blood drives annually. Vitalant is an equal employment/affirmative action employer. If you need accommodation for any part of the employment process because of a medical condition or disability, please send us an email to Careers@vitalant.org to let us know the nature of your request. Not finding the right fit? Let us know you're interested in a future opportunity by clicking Get Started below or create an account by clicking 'Sign In' at the top of the page to set up email alerts as new job postings become available that meet your interest!

Responsibilities

Lead the national email marketing strategy to drive donor recruitment and retention through creative storytelling and data-driven campaigns. Oversee the email calendar, content development, and operational excellence including deliverability and AI integration.