OVERVIEW

We are seeking a talented Email Marketing Specialist to lead the planning, execution, and optimisation of our email marketing across multiple markets (UK, DE, FR, and US). Based in central Edinburgh, this is a full-time, office-based role in a collaborative Mon–Fri environment (9:00am–5:30pm). You will own the email channel end-to-end, from campaign ideation and automation strategy to reporting and continuous improvement, ensuring our customer communications are timely, relevant, and commercially impactful.

QUALIFICATIONS

• 1–3 years’ experience in email marketing within e-commerce or marketplace environments.
• Proven track record managing campaigns and automation workflows that drive measurable results.
• Proficiency with email marketing platforms (e.g., Mailchimp, Moosend, Klaviyo) and Google Analytics.
• Strong copywriting skills with a focus on clear messaging, conversion, and brand voice.
• Ability to segment audiences and personalise content using customer and product data.
• Experience working to tight deadlines with excellent attention to detail and organisation.

PREFERRED SKILLS

• Hands-on A/B testing experience and comfort interpreting email analytics to inform decisions.
• Basic design skills using Canva or ESP templates; understanding of mobile-first, accessible email design.
• Familiarity with Shopify data structures, discount codes, and product/catalog feeds as they relate to email personalisation.
• Knowledge of deliverability, GDPR/PECR compliance, and consent management.

• Plan, build, and deploy email campaigns across multiple regions, including promotional, lifecycle, and retention workflows.
• Set up, maintain, and optimise automation workflows (welcome, post-purchase, win-back, abandoned checkout/browse) to drive engagement and revenue.
• Craft compelling, brand-aligned copy and subject lines that convert, working with basic design tools or templates to produce visually consistent emails.
• Segment audiences using behavioural, lifecycle, and demographic data; implement dynamic content and personalisation to improve relevance and performance.
• Track campaign and automation performance and Google Analytics; report weekly to the Marketing Manager with insights and clear actions.
• Run structured A/B tests (subject lines, send times, creative, offers) and apply learnings to continuously improve open rates, CTR, and conversions.
• Collaborate with the Digital Marketing Specialist to funnel PPC/SEO leads into appropriate nurture tracks; coordinate with Social/Content to repurpose content for email.
• Partner with the E-commerce Operations team to ensure product feeds, discounts, and Shopify data sync correctly for targeted campaigns and flows.
• Maintain an organised campaign calendar, meet deadlines in a fast-paced environment, and proactively propose ideas for growth and retention.