EMAIL MARKETING SPECIALIST

at  Coalition Technologies

:

Coalition Technologies is devoted to delivering clients the highest quality work while providing our team a fun, thriving, and innovative environment. Along with the opportunity for tremendous career growth and rapid advancement, CT offers:

• The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month!
• A highly competitive Paid Time Off plan, promoting quality work-life balance.
• Subsidized gym memberships to help team members feel their best.
• Medical, dental, vision, and life insurance packages for all US-based team members.
• International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.
• Device upgrade and learning reimbursement programs.
• Motivating career development plans with clearly defined goals and rewards.
• Additional job-specific incentives and bonuses.
• Plus, 100% of our team works remotely with the support of time tracking software. Our company culture specializes in supporting remote team members, and we’ve been doing so for more than a decade. CT welcomes your application, wherever in the world it’s coming from!

• Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, joining client meetings, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
• Developing and executing email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle.
• Ensuring overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects, client customer service issues, client program errors, and frequent status communications.
• Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement.
• Performing quality control checks and document best practices to produce work that is error-free.
• Troubleshooting technical issues related to HTML templates, list segmentation, and other aspects of email execution, as required.
• Setting up multiple complex trigger and program-based emails as well as Ad-Hoc emails.
• Optimizing email programs through continual testing of creative, cadence, offers, targeting, etc.
• Working closely with Digital Producers and Copy Strategists to proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns.
• Monitoring deliverability and ensuring CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.
• Defining business and data requirements for email campaign implementations when it comes to building journeys, triggers, and dynamic emails.
• Analyzing email and customer behavior and their key characteristics to improve email marketing.
• Participating in the quality assurance process to ensure the final product meets client’s expectations by deploying and evaluating test emails to a variety of ISPs.
• Maintaining email standards including opt-in/out processes, email size, HTML, format, etc.
• Participating in regular strategy discussions, occasional client calls, and client presentations.
• Staying up-to-date on current trends and best practices in email marketing.
  We are looking for talented and diligent candidates who excel in our skills tests, and will consider these candidates even if past experience or educational background criteria aren’t met.
  California, New York, Washington, and Colorado: starting base pay for this position ranges between $17 - $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. Outside of California, New York, Washington, and Colorado compensation may fall outside the above ranges