THE ROLE

We’d like you to conduct an experiment. Log on Twitter. Search “dbrand marketing”. Open a new tab. Search “[your company’s name] marketing”. Compare and contrast the results. With that out of the way, here’s the million-dollar question: would you like to continue sending people emails they don’t want to read, or send them some good content for a change?
Our brand promise is “It’s not a product. It’s a culture.™” That’s a lot more than a catchphrase - it’s core to everything that we do. Whether we’re sending our customers boxes full of glitter, roasting them on social media, or filming them getting our logo tattooed on their leg, we’re in the business of selling a brand experience first, and (excellent) products second. In return, we receive constant adoration from our devoted, cult-like fanbase. That, and their money. We won’t lie: it’s a pretty sweet deal.
Our email marketing machine is one of our most powerful tools when it comes to spreading the good word of dbrand to the unwashed masses. We’re looking for an Email Marketing Specialist who can supercharge that machine. Whether they’re developing and maintaining email campaigns, coordinating with our creative team for assets, or finding methods to further improve our gold-standard open and click-through rates, the Email Marketing Specialist retains a singular focus: evolve the cult. If that doesn’t sound like your kind of job, save us all some time and close the tab. The job isn’t right for you.
If, on the other hand, you’re the sort of analytical and motivated individual that we’re looking for - possessing razor-sharp judgement and a knack for critical thinking - you should keep reading. “dbrand marketing” and “[your company’s name] marketing” might end up being identical search queries.

THE RESPONSIBILITIES AND QUALIFICATIONS

In order to make a positive impact as part of our team, your focus in this role will be to:

• Develop, maintain, and optimize the retention and conversion strategies on dbrand’s Klaviyo email marketing platform
• Transactional flows - onboarding sequences, cart recovery
• Acquisition campaigns - product and promotion launches
• Engagement campaigns - deliver high value content and experiences
• A/B test and iterate every aspect of dbrand’s email communication flows and campaigns.
• Collaborate closely with the Creative team to identify requirements and development of assets (images, videos, brand elements, and copy)
• Plan and deploy campaigns for the launch of all new products, designs, and special or limited edition drops
• Conduct market research and trend analysis to develop effective campaigns.
• Evaluate, recommend, and drive implementation of new communication platforms (i.e. SMS, Social Messaging, Chatbots, etc.) to further elevate dbrand’s customer communication experience.
• Regularly report on key business and digital marketing metrics and KPIs.

If you find a box you can’t check, stop reading and look for a company who demands less from their Marketing team:

• A Bachelor’s Degree in Marketing or Communications or equivalent work experience.
• Proficiency with Email Marketing Platforms (such as Klayvio or similar), including managing customer lists, segmenting, building workflows, and building, testing and reporting email campaigns.
• At least 2 proven years of experience in a D2C Marketing Communications role.
• Demonstrable experience in executing, managing, and leading the creative, and ongoing optimization of customer acquisition and retention campaigns.
• Experience with A/B and multivariate testing.
• Absolute mastery of analytics tools, including GA and Email Marketing Platform reporting.
• An impeccable communication style - your grasp on the English language is flawless.
• Detail-oriented, self-sufficient, resourceful, organized, and proactive.
• Results driven and able to see the big picture. Keeping a laser focus on many small tests of successes and failures to find the path to a perfected customer experience.
• The instinct to help teammates thrive and the openness to learn from past experiences.
• The ability to solve complex problems (or know where to find the answer).
• Commitment to long-term growth and learning opportunities.
• Insights and engagement with the current state of smartphone and mobile technology.