EMAIL MARKETING SPECIALIST

At Edelman Financial Engines (EFE), we believe everyone deserves to move their financial life forward!
We know that assets have the power to fund goals. Those numbers represent individual lifetimes filled with hard work and dreams for our clients and generations to follow. Our clients trust us to guide them forward with compassion, integrity, and invention. We uphold that same standard of respect and dedication for clients and colleagues alike.
Founded on the idea that financial education is a fundamental right for everyone, Edelman Financial Engines continues to grow and challenge the status quo. We’re moving forward, together. If our passionate dedication inspires you, we invite you to consider joining our team.
As a Lifecycle Marketing Specialist on the Lifecycle Marketing team, you’ll contribute to the promotion of our services to help retirement plan participants get the comprehensive financial advice they need.
In addition to an earnest desire to help people, we are looking for the ideal candidate to complement the team’s existing talents. For this role, we are seeking a candidate with email coding and marketing automation expertise and experience to help us build innovative marketing email programs to grow the business. If you are a developer of impactful emails with a steadfast focus on quality, this may be the opportunity for you!

REQUIREMENTS:

• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise-level marketing automation platform
• Proficient in HTML and CSS, with a solid understanding of email coding best practices
• Knowledge of responsive and mobile-first design principles for optimized email experiences
• Proven ability to thrive in fast-paced environments while maintaining high-quality deliverables
• A proactive self-starter with a passion for email development and marketing automation, bringing positive energy and innovative thinking to every project
• Demonstrate the ability to work independently with minimal supervision
• 3+ years of experience in customer marketing and/or marketing technology roles
  Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $64,300 - $85,800. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.
  Your recruiter can share more about the specific benefits eligible for this role during the hiring process.

• Develop responsive emails using HTML/CSS with attention to accessibility and modular design
• Write basic AMPscript for personalization and dynamic content blocks
• Use tools like Litmus or Email on Acid to test rendering across devices and clients
• Configure journeys with multiple touchpoints (email/SMS/push), following documented strategy
• Conduct internal and external QA by sending test emails for stakeholder review and approval
• Identify testing opportunities; collaborate with team leads and analysts on A/B test setup
• Participate in code reviews
• Support the documentation and versioning of templates, modules, and logic blocks