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Email Marketing Specialist
Full-Time Permanent
Reporting to CRM & Email Marketing Manager
Toronto, Ontario
Harry Rosen Inc. Central Office (77 Bloor St. West)
Hybrid work environment (Remote/Central office)
As a leading clothing retailer of finer menswear based in Toronto and operating in major centres across Canada, we are currently seeking an Email Marketing Specialist to join our growing Marketing team. We have been in business for over 70 years and take pride in our status as a leader in the retail industry in Canada, and in our dedication to delivering an exceptional product and outstanding customer experience.
About the Role
We are looking for a creative, data-driven, and detail oriented Email Marketing Specialist to join our marketing team. In this role, you’ll go beyond building email templates — you’ll own email across the customer lifecycle (both one-off emails, and Automated Journeys) and SMS campaigns, from planning and execution to optimization and reporting. You’ll be a key player in shaping our customer journeys, leveraging our customer engagement platform (Braze) to create personalized, high-performing communications that strengthen relationships and drive results.

What You’ll Do

• Ideation & Planning
• Collaborate with marketing, merchandising, and creative teams to develop a high-impact email & SMS calendar aligned with key business priorities.
• Identify opportunities to evolve customer journeys and lifecycle programs, ensuring communications are relevant, timely, and engaging.
• Email & SMS Campaign Development & Execution
• Build, test, and deploy campaigns in Braze, ensuring flawless execution and on-time delivery.
• Develop segmentation strategies to target distinct customer groups and maximize engagement.
• Design and implement automated journeys, triggered campaigns, and personalized experiences that strengthen customer relationships.
• Optimization & Growth
• Monitor performance metrics (open rates, CTR, conversions, revenue attribution, etc.) and translate insights into actionable improvements.
• Run A/B and multivariate tests on subject lines, design, and messaging to continually improve results.
• Monitor industry trends, platform capabilities, and best practices in lifecycle marketing.
• Collaboration & Ownership
• Act as a subject matter expert for email and SMS marketing, advising internal stakeholders on best practices.
• Partner with leader and analytics to translate performance into business insights and identify growth opportunities.

What We’re Looking For

• Excellent organizational skills, attention to detail, and ability to manage multiple projects and channels in a fast-paced environment.
• A balance of creativity and technical know-how, with curiosity to test, learn, and innovate.
• Baseline understanding of segmentation, customer lifecycle marketing, and journey automation.
• Analytical mindset with the ability to interpret data and translate it into actionable strategies.
• 2–4+ years of hands-on experience in email marketing or CRM, preferably in Braze or a similar Email Service Provider.

Why Join Us
This is an opportunity to make a visible impact in a growing team. You won’t just “push send” — you’ll shape how we engage with our customers, experiment with new ideas, and directly influence business results.

What are the perks of the job?

• Competitive pay program
• Opportunities to additionally earn yearly bonus plan
• Best in industry discounts and special purchase opportunities
• A comprehensive flexible benefits package
• Pension and Group RRSP Programs that grow with you
• A modern, digitally advanced workplace
• A leader committed to supporting the achievement of your personal career goals
• A culture that is rich and diverse fostered through an internal Diversity Equity and Inclusion Council
• An employer that values internal growth and promotion and is committed to succession planning for your future

We thank you for your interest in this opportunity.
Harry Rosen Inc. is committed to ensuring that our environment is barrier-free to all persons, employees, and clients alike, as we believe in equal opportunity and fostering a diverse and inclusive environment. In the spirit of this philosophy, we are committed to providing reasonable accommodations to all applicants with accommodation needs in the interview and assessment process. If you need assistance during the selection process, please contact us at careers@harryrosen.com with details

• Ideation & Planning
• Collaborate with marketing, merchandising, and creative teams to develop a high-impact email & SMS calendar aligned with key business priorities.
• Identify opportunities to evolve customer journeys and lifecycle programs, ensuring communications are relevant, timely, and engaging.
• Email & SMS Campaign Development & Execution
• Build, test, and deploy campaigns in Braze, ensuring flawless execution and on-time delivery.
• Develop segmentation strategies to target distinct customer groups and maximize engagement.
• Design and implement automated journeys, triggered campaigns, and personalized experiences that strengthen customer relationships.
• Optimization & Growth
• Monitor performance metrics (open rates, CTR, conversions, revenue attribution, etc.) and translate insights into actionable improvements.
• Run A/B and multivariate tests on subject lines, design, and messaging to continually improve results.
• Monitor industry trends, platform capabilities, and best practices in lifecycle marketing.
• Collaboration & Ownership
• Act as a subject matter expert for email and SMS marketing, advising internal stakeholders on best practices.
• Partner with leader and analytics to translate performance into business insights and identify growth opportunities