Email Marketing Specialist

at  Pandora Jewelry

Do you want to be a part of the world’s leading jewelry company while putting your experience in Email Marketing Specialist into use? If yes, then we might have an exciting opportunity for you! You will be part of Pandora Latin America & Asia Pacific Team in an international organization of can-do spirited, passionate, and performance-driven people.
We are seeking a creative and results-driven Email Marketing Specialist to join our Pandora LATAM team. This role will focus on planning, executing, and optimizing email marketing campaigns to engage customers and drive sales. The ideal candidate will work closely with external agencies and internal teams to deliver impactful email campaigns and improve customer journeys.

• Email Campaign Management: Collaborate with agencies to design, approve, and monitor email campaigns, ensuring alignment with engagement KPIs such as traffic, open rates, click-through rates (CTR), and conversion rates.
• Content Personalization: Develop personalized email content and dynamic templates tailored to customer segments to enhance engagement and conversion.
• Automation: Set up and optimize email automation workflows, such as welcome series, abandoned cart, and re-engagement campaigns.
• A/B Testing: Implement and analyze A/B tests for subject lines, content, and layouts to improve performance.
• Performance Reporting: Track and analyze the performance of email campaigns, providing insights and recommendations to improve results.
• Retention Campaigns: Create targeted campaigns aimed at boosting customer retention and re-engaging inactive customers.
• Data Integration: Leverage CRM data to enhance segmentation and drive more effective email marketing strategies.
• Compliance: Ensure all campaigns comply with email marketing regulations and best practices.