Email Marketing Specialist at Pavago

, , Pakistan -

Full Time

Start Date

Immediate

Expiry Date

23 Aug, 26

Salary

0.0

Posted On

25 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, HubSpot, Klaviyo, Audience Segmentation, Email Copywriting, Automation Workflows, Deliverability Management, A/B Testing, HTML/CSS, Data Analysis, CRM Integration, List Management

Industry

Staffing and Recruiting

Description

Email Marketing Specialist (HubSpot, Klaviyo, Campaigns & Automation – Remote, U.S. Hours)About the Role We’re hiring an Email Marketing Specialist to build and optimize email campaigns, automation workflows, and audience segmentation that drive engagement and revenue. In this role, you’ll own the full lifecycle — from campaign creation and list management to deliverability and performance optimization. If you’re experienced with ESP platforms, email copywriting, and data-driven optimization, this role is for you. ResponsibilitiesCampaign Development & Execution Build and launch campaigns using: HubSpot Klaviyo Marketo Mailchimp ActiveCampaign Write subject lines, email copy, and CTAs tailored to audience segments Design responsive email templates (basic HTML/CSS edits as needed) Audience Segmentation & List Management Manage and maintain databases (20k–200k+ contacts) Segment audiences by: Persona Lifecycle stage Engagement level Geography Clean lists regularly (remove bounces, inactive users, spam risks) Automation & Nurture Programs Build drip campaigns, nurture sequences, and behavioral workflows Set up flows such as: Lead nurturing Re-engagement Abandoned cart sequences Test workflows to ensure accurate execution Deliverability & Compliance Monitor inbox placement and sender reputation Manage: SPF, DKIM, DNS settings Suppression lists Ensure compliance with: CAN-SPAM GDPR CCPA Performance Optimization Run A/B tests on subject lines, content, CTAs, and send times Analyze key metrics: Open rates CTR Conversions Unsubscribes Continuously improve campaigns based on performance data Reporting & Analytics Build weekly and monthly performance reports Track revenue attribution using ESP, CRM, and analytics tools Present insights and recommendations to marketing and sales teams Requirements 2+ years of experience in email marketing Proficiency in at least one ESP: HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign Strong skills in: Excel / Google Sheets (segmentation, VLOOKUPs, pivot tables) Basic knowledge of HTML/CSS for email templates Strong copywriting and attention to detail Comfortable working remote during U.S. business hours Nice to Have Experience managing 50k+ contact databases Familiarity with deliverability tools (Litmus, GlockApps, Postmark) Experience in SaaS, e-commerce, or B2B services Experience integrating ESPs with CRM systems (Salesforce, HubSpot) Tools & Tech HubSpot / Klaviyo / Marketo / Mailchimp / ActiveCampaign Excel / Google Sheets Google Analytics / Looker / CRM dashboards Deliverability tools (Litmus, GlockApps, Postmark) Why Join Own and scale email marketing as a core revenue channel Work in a data-driven, performance-focused environment Direct impact on engagement, conversions, and revenue growth Opportunity to test, build, and optimize campaigns at scale Fully remote role with strong ownership What Success Looks Like Strong open rates (20–40%) and CTR (3–5%+) Continuous improvement in conversion rates Low bounce rate (

Responsibilities

The specialist will build and optimize email campaigns, automation workflows, and audience segmentation to drive engagement and revenue. They are responsible for the full lifecycle, including copywriting, deliverability monitoring, and performance reporting.