SENIOR EMAIL MARKETING MANAGER (TECHNICAL FOCUS)

About Qwoted:
Qwoted helps journalists and members of the media connect and collaborate with subject matter experts and the PR/Communications professionals who represent them.
Qwoted’s mission is to improve the quality of news and broaden the diversity of experts that are quoted by and connected with reporters, via our data-led, powerful two-sided network.
We’re looking for a senior-level Email Marketing Manager who not only understands great messaging but also has the technical expertise to ensure campaigns land where they’re supposed to — in the inbox, not the spam folder. You’ll be the go-to expert for both strategy and execution, blending creative copywriting with deep knowledge of the systems and processes that drive high-performance email marketing.
This role is ideal for someone who thrives at the intersection of marketing strategy, technical infrastructure, and data-driven execution. You’ll lead email marketing efforts from end to end while keeping a close eye on deliverability, compliance, and optimization.

• Own the planning, execution, and optimization of email marketing campaigns for both internal and external audiences.
• Write and manage newsletters, lifecycle communications, and outbound campaigns using compelling, brand-aligned copy that drives engagement and conversions.
• Grow, manage, and segment email lists to ensure targeted, relevant messaging that aligns with user behavior and intent.
• Oversee all outbound initiatives including cold email campaigns, ensuring best practices are followed across the team.
• Analyze key performance metrics (deliverability, open rates, CTR, conversions) and deliver actionable insights to continually improve campaign effectiveness.
• Ensure technical excellence across all email operations:
• Manage and maintain domain and IP health.
• Oversee SPF, DKIM, DMARC, DNS records, and warming protocols.
• Ensure compliance with legal standards (CAN-SPAM, GDPR, etc.).
• Lead and mentor a small team of marketers and outbound contributors, holding them accountable while fostering a positive, collaborative culture.
• Collaborate cross-functionally with Sales, Product, and Content teams to ensure messaging and goals are aligned across channels.