WHO WE ARE:

Galls, LLC is the largest and fastest growing supplier of uniforms and equipment to public safety professionals with a national presence in more than 80 locations across the nation. With over 50 years in the Industry, it is easy to see why. We are PROUD to Serve America’s public safety professionals by providing the broadest selection of uniforms, equipment and solutions combined with great customer service.

SUMMARY

The Email Marketing Specialist will be primarily responsible for setting up marketing campaigns in our email platform tool, testing and tracking the performance of the email channel. Direct responsibilities include email & SMS reporting, managing email and SMS sends, writing creative briefs and email copy.

• Write the creative briefs for emails associated with Galls, USP and Postal brands
• Write email and SMS copy for daily emails and SMS sends
• Set up and deploy email and SMS campaigns out of their respective platforms daily
• QA and test all emails and SMS to ensure 100% accuracy
• Standardize, cleanse, and own customer segments for marketing campaigns
• Execute approved campaign journeys and make required performance amendments based on direction from the leadership team
• Generate reporting related to email sends and audience lists. Work with the team to develop insights to optimize and Analyze campaign results. This reporting with be used to present findings to marketing and executive leadership teams by yourself and/or your team leadership
• Monitor and optimize deliverability
• Develop A/B tests for subject lines, templates, images, CTAs, and email journeys (ie, subject lines, send times, etc.)
• Work with content resources to develop content for new and existing email layouts