Email Marketing Specialist at Silktide

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

07 Mar, 26

Salary

95000.0

Posted On

07 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Lifecycle Marketing, B2B SaaS, Marketing Automation, Segmentation, Personalization, A/B Testing, Data Hygiene, Deliverability, Compliance, Analytics, Collaboration, Copywriting, HTML, CSS, CRM

Industry

technology;Information and Internet

Description

Help make the web better for everyone We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more. We are hiring an Email Marketing Specialist in Austin, TX. You will plan, build, and optimize email programs that create pipeline, grow revenue, and deepen customer engagement. Where you will work You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia. What you will do Lifecycle and Nurture Own email lifecycle from lead capture to closed-won and expansion Build segmented nurture streams for key personas and industries Campaigns and Automation Plan, write, build, and launch emails, journeys, and triggered programs in our marketing automation platform Create event and webinar sequences, trial and onboarding flows, renewal and upsell paths Segmentation and Personalization Use firmographic, behavioral, and product signals to target the right message at the right time Maintain clean lists and preference centres to respect choices and improve engagement Conversion and Testing Lift email CTR and downstream conversion with structured A/B tests on copy, subject lines, CTAs, and layouts Partner with Web on landing pages to raise click-to-lead and lead-to-opportunity rates Deliverability and Compliance Monitor sender reputation, inbox placement, and performance by mailbox provider Manage authentication and compliance best practices: SPF, DKIM, DMARC, CAN-SPAM, GDPR Create, launch, and maintain a global subscription page Reporting and Insight Build clear dashboards for open rate, CTR, CTOR, conversion, pipeline influenced, and revenue sourced Analyze cohort performance and share insights with Marketing and Sales Collaboration Work closely with Product Marketing for messaging and offers Align with SDR and Sales on handoffs, SLAs, and feedback loops About you You are a resident of Austin, TX (or willing to relocate) and fluent in English 3–5+ years in B2B SaaS email or lifecycle marketing with measurable pipeline impact Hands-on with a modern automation platform and CRM. HubSpot, Marketo, or similar Strong copy skills and a good eye for design and accessibility. Basic HTML and CSS for email is a plus Comfortable with testing frameworks, segmentation, and data hygiene Understand deliverability mechanics and legal requirements Analytical mindset. You track outcomes and iterate quickly Organized and collaborative. You communicate clearly and keep projects moving Compensation Base salary: $75,000 - $95,000 What’s in it for you Be part of a fast-growing company that is making the web better for everyone Freedom to innovate with room to test ideas and scale what works Join a creative, ambitious team with top-tier customer and employee ratings Market a product that delivers meaningful outcomes for accessibility, performance, and quality Opportunity to grow your career at a profitable, self-funded SaaS with global reach Perks A shiny new MacBook 20 days paid vacation plus public holidays, increasing with tenure Private Insurance, Health, Dental and Vision, plus Wellness Allowance Company Sponsored Pension and Enhanced Paternity or Maternity Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings

Responsibilities

The Email Marketing Specialist will own the email lifecycle from lead capture to closed-won and expansion, while planning, writing, building, and launching email campaigns. They will also analyze performance and collaborate with various teams to enhance customer engagement and revenue growth.