VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

HOW YOU WILL MAKE AN IMPACT

Varsity Spirit is looking for an Email Marketing Specialist to join our team in Memphis, TN.

KNOWLEDGE/SKILLS/ABILITIES

• Well-organized and detail-oriented with the ability to coordinate and execute multiple tasks in a lean, fast-paced, results-driven environment.
• Team player with cross-functional communication skills – this person will interact with multiple facets of the organization and drive results through collaboration.
• A background in cheerleading, dance or band a plus
• Creativity, passion, integrity and energy

EDUCATION/EXPERIENCE

• BS/BA in marketing, communications or equivalent
• 1-3 years of Marketing, Communications or related field experience preferred
• Email marketing experience a plus (Salesforce Marketing Cloud, MailChimp or other comparable Email Service Provider)
• Varsity Spirit camp staff experience a plus

PHYSICAL REQUIREMENTS

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This job operates in a professional office environment. Largely a sedentary role requiring ability to operate a computer and technology on a daily basis.

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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

WHAT YOU WILL DO

• Build, optimize and deploy acquisition and nurture email campaigns across all Varsity Spirit brands
• Support and execute the email testing process - including QA and A/B testing all sends
• Develop, manage, and create a re-engagement series for optimum conversion of unengaged buyers and subscribers
• Write compelling, high converting copy
• Focus on email personalization to enhance the customer experience
• Work alongside automations manager enhance email automation and audience segmentation
• Work alongside creative design team to build and create emails
• Work with Marketing Operations team to request and QA data filters
• Build, test and optimize lead generation forms
• Track, analyze and report on the key performance metrics and efficiency of campaign
• Opportunity for some out-of-the-area and overnight travel

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This job operates in a professional office environment. Largely a sedentary role requiring ability to operate a computer and technology on a daily basis

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment