Email Marketing & Web Operations Specialist at milk + honey

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

08 Apr, 26

Salary

0.0

Posted On

08 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Web Operations, Content Management, Klaviyo, Audience Segmentation, Automated Flows, Quality Assurance, Digital Marketing, Reporting, Optimization, CMS Tools, WordPress, Shopify, Performance Analysis, Customer Engagement, Campaign Management

Industry

Wellness and Fitness Services

Description

Description At milk + honey, we believe every digital touchpoint should reflect the same care, intention, and quality guests experience in our spas. From the moment someone opens an email or visits our website, the experience should feel seamless, calm, and considered. We’re hiring an Email Marketing & Web Operations Specialist to ensure exactly that. The Email Marketing & Web Operations Specialist owns the day-to-day execution and maintenance of milk + honey’s email marketing program and website. This is a high-volume, execution-first role supporting a fast-moving email program with frequent sends across multiple platforms (typically 35–45 per month), alongside regular website updates tied to campaigns and seasonal initiatives. While this role is execution-first, it is also expected to observe patterns, question defaults, and surface thoughtful opportunities to improve how our email and web programs operate over time. milk + honey is a thriving collection of day spas, salons, and medSPAs, dedicated to helping people relax, feel good, and prioritize their well-being. Guided by our core values- kindness, connection, integrity, inclusiveness, and excellence, we create a welcoming space where guests can unwind and enjoy high-quality self-care services. From luxurious spa and medSPA treatments to expert salon services, our team is passionate about delivering exceptional experiences that nourish the body and mind. Join us in our mission to help people relax and feel good; provide a place where guests can escape, nourish their wellbeing, and satisfy their self-care. Essential Duties and Responsibilities: Email Marketing Planning and Execution Build, QA, and send all guest-facing marketing emails across Klaviyo and additional customer-facing platforms (ecommerce or booking systems) Execute approximately 35–45 emails per month, including: Campaign sends Operational updates Membership communications Capacity-driven messaging (e.g., appointment availability) Build and maintain audience segments and targeting logic based on defined criteria Configure, QA, and maintain automated flows across platforms Own and maintain automated, trigger-based communications, including appointment confirmations, reminders, and booking-related messages Own execution timelines and flag risks, conflicts, or issues early Observe performance and operational patterns across email programs, and proactively surface questions or improvement ideas Website Content Management Own day-to-day website updates across WordPress, Shopify, and other CMS tools Publish and maintain content for services, promotions, locations, and seasonal campaigns QA pages, forms, pop-ups, and booking flows end-to-end Coordinate with developers on larger technical changes or fixes Maintain accuracy across booking and review platforms, including integrations and third-party listings (e.g., Google Business Profile, Yelp, Reputation Pro, Listen360) Maintain regular updates and publishing schedule of our blog Digital Marketing Reporting & Optimization Support Pull recurring performance and site health reports for email and web Identify trends or outlying behaviors, and surface issues, anomalies, and risks Support CRO and UX initiatives through clean execution, testing, and QA Adapt quickly to shifting priorities while clearly communicating execution tradeoffs, timelines, and impacts Benefits of Working for milk + honey: Affordable Health, Dental and Vision plans after 30 days of employment Paid time Off Matching 401k plan Company paid Basic Life/AD&D Monthly spa credit Generous discounts on Spa, Salon, and medSPA treatments and products (based on location availability) Training opportunities and continuing education LA Fitness discount Paid volunteer time off opportunities Requirements 3–4 years of experience in email and/or website content management Comfortable executing marketing programs across multiple customer-facing platforms concurrently Proven experience executing high-volume email programs Strong experience building segments and automated flows in at least one major email or CRM platform Able to learn unfamiliar platforms and tools quickly Highly organized with strong QA instincts and operational maturity Why You’ll Love it Here: Embrace Kindness: Work in a supportive environment where your well-being and the well-being of our guest come first. Foster Connection: Build deep, meaningful relationships with guests and team members while creating stunning looks that boost confidence. Integrity at Every Turn: Deliver high-quality services that you can be proud of, knowing that we hold ourselves to the highest ethical standards. Celebrate Inclusiveness: Join a diverse team where everyone’s unique style and perspective are celebrated. Pursue Excellence: Thrive in a space where ongoing education, creativity, and personal growth are at the heart of everything we do. milk + honey holdings, llc is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Responsibilities

The Email Marketing & Web Operations Specialist is responsible for executing and maintaining the email marketing program and website for milk + honey. This includes building and sending marketing emails, managing website content, and analyzing performance metrics.