Email & SMS Strategist at Maxwood Furniture

Charleston, South Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Apr, 26

Salary

0.0

Posted On

14 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, SMS Marketing, Campaign Execution, Audience Segmentation, A/B Testing, Analytics, Collaboration, Customer Engagement, Retention Strategies, Lifecycle Marketing, Content Development, Performance Monitoring, Data Interpretation, Detail Orientation, Brand Consistency, Fast-Paced Environment

Industry

Furniture and Home Furnishings Manufacturing

Description

Description Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands such as Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We’re passionate about creating an inspiring and engaging shopping experience for our customers, bringing their home decor dreams to life with stunning, on-trend pieces. We are seeking a new member to add to our Marketing team. Are you ready to be a part of something amazing? Position Overview We are looking for a self-motivated email & SMS marketing enthusiast that has a passion for furniture, interior design, and customer experience. The successful candidate will own our email and SMS channels with a focus on campaign execution, automated flows, audience segmentation, A/B testing, and analytics. This person will collaborate closely with our brand and creative teams to drive retention, customer engagement, and revenue through email & SMS. We are a tight-knit team where the right person will make a meaningful impact on both our lifecycle marketing strategy and business goals. Plan, build, and execute email and SMS campaigns across all brands including promotional sends, product launches, and editorial content Own and optimize email & SMS automation flows (welcome, browse/cart abandonment, win-back, post-purchase, etc.) to improve conversion and retention Segment audiences based on behavior, lifecycle stage, and brand engagement to deliver personalized and relevant communications Partner with creative and merchandising teams to develop content, messaging, and promotional calendars Monitor channel performance and report on key metrics including conversion, revenue attribution, open/click-through rates, opt-out rates, and LTV Conduct A/B testing on subject lines, creative, CTAs, send times, and segmentation strategies Maintain deliverability, compliance, list hygiene, and subscriber growth best practices for both email and SMS programs Identify opportunities to improve user journeys, deepen engagement, and scale lifecycle/CRM initiatives Requirements 2+ years experience in email and/or SMS marketing (ecommerce or DTC preferred) Familiarity with lifecycle automation platforms (Klaviyo, Attentive, SFMC, or similar) Strong understanding of segmentation, personalization, and customer lifecycle principles Analytical mindset with ability to interpret data and translate into actionable insights Detail-oriented with strong writing skills and eye for brand consistency Experience collaborating cross-functionally with creative, merchandising, or marketing teams Comfortable managing calendars, deadlines, and campaign priorities in a fast-paced environment Benefits • 401(k) matching • Dental insurance • Employee assistance program • Employee discount • Flexible schedule • Flexible spending account • Health insurance • Life insurance • Vision insurance • Paid time off • Professional development assistance Ability to Commute: Daniel Island, SC 29492 (Required)

Responsibilities

The Email & SMS Strategist will plan, build, and execute campaigns while optimizing automation flows to improve conversion and retention. This role involves collaborating with creative teams to enhance customer engagement and drive revenue.