Email & Web Specialist, Network Engagement at Best Friends Animal Society

, , United States -

Full Time

Start Date

Immediate

Expiry Date

24 Apr, 26

Salary

65000.0

Posted On

24 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Audience Segmentation, Dynamic Content, Automation, Collaboration, Content Management, UI/UX Design, Data Analysis, Marketing Copywriting, CRM, Drupal, Mailchimp, HubSpot, Remote Work Tools, Bilingual, Animal Welfare

Industry

Non-profit Organizations

Description

Location: Remote - Please note this job cannot be performed in California, New York City, Washington State. Hiring Range: This position’s hiring range is anticipated to be $61,000 to $65,000, depending on experience, plus great benefits! Interviews will occur weekly until the position is filled. Position Summary: Implement email marketing strategy and manage website content for network partner engagement. Coordinate audience segmentation, implement dynamic email content and automation, track channel performance metrics, and collaborate cross-departmentally to optimize digital communications for B2B communications efforts in support of Best Friends' no-kill mission. Essential Duties and Responsibilities: Treat people around you with Kindness and Compassion, build trust by demonstrating authenticity and following through on your commitments, prioritize your well-being like you do our mission, and work to build strong relationships with your colleagues by participating in communication loops to share and receive honest feedback. You are responsible and accountable for the culture you add to your team dynamic. Develop an understanding of the Best Friends voice/style guides and how they apply to communications to network partners and animal welfare industry audiences. Create highly segmented email communications and campaigns that maximize industry engagement, including recruitment efforts, Shelter Pet Data Alliance promotion, special event marketing, and content. Collaborate with network team to manage complex audience lists and think strategically about partner behavior tracking to plan and execute interactive solutions to partner engagement. Collaborate with the Digital Experience/CRM teams to maintain accurate audience data and improve audience tracking capabilities. Manage content on the network site, execute network website UI/UX modifications in collaboration with the Digital Experience team, address technical issues, and implement best practices. Design and implement strategies using engagement metrics from digital platforms to deliver programs and resources to network partners and animal welfare industry audiences. Coordinate with the other departments to maximize B2B messaging and channels within other marketing efforts. Responsible for identifying and tracking key site and channel metrics while integrating findings into a customized digital experience for partner engagement. Skills and Experience: Strong interpersonal skills and proven success in a collaborative, team-oriented environment. Highly organized with proven attention to detail, excellent time management and critical thinking skills. Independent work ethic with the ability to take initiative and identify solutions to challenges. Experience with complex email marketing implementation, such as detailed segmentation, dynamic content and automation required. Experience with Mailchimp and HubSpot strongly preferred. Talented marketing copywriter, particularly for email blasts, capable of closely following brand style and voice guidelines. Experience building new webpages and publishing content with Drupal website content management platforms required. Experience working with an established design system in content management platforms and ability to follow UI/UX guidelines required. Preference for experience in Drupal or similar systems. History of tracking and analyzing marketing related data to deliver actionable insights to relevant decision-makers. Demonstrated experience using remote work collaboration and communication tools like Office365, Asana, Airtable, Teams, etc. Ability to work collaboratively both intra-departmentally and cross-divisionally. Bilingual in Spanish a plus. Experience with animal shelters, animal rescues or municipal governments a plus. Experience with data entry and/or CRM and moderate to advanced Excel skills a plus. Physical Requirements: Perform daily strenuous activity including, but not limited to lifting up to 40 pounds, carrying, reaching, stooping, squatting, cleaning, and bending. Drive a car or work at a for extended periods of time with repetitive typing, arm, and hand motion. Daily hours and days of the week may vary according to the needs of the department schedule; position includes weekends, nights and holiday work. Must have a valid driver's license for at least 3 years, ability to qualify to be added to Best Friends insurance. Travel to conferences and in person meetings, not to exceed 20%. Ability to travel up to 20%, including overnight stays, when needed. Thank you for your interest in pursuing a career at Best Friends Animal Society. Best Friends Animal Society is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to their race, color, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, or domestic partner status. Applicants for employment in the U.S. must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the U.S. by Best Friends Animal Society. Who we are underneath the fur (and feathers) Best Friends believes in being kind to all, both two- and four-legged beings. Compassion drives our work to save the lives of animals. And it drives our daily lives. We do not judge. We respect one another. We embrace new ideas, solutions and differences. We welcome people from all backgrounds and appreciate where you are in your professional journey. We are quirky. We never take ourselves too seriously, and we know that humor is important in this field. We operate with love and seek to spread positivity. We are determined to create a safer, brighter world for homeless pets and to Save Them All. If you don't see an opportunity that matches your background, please free free to drop off your resume/cv.

Responsibilities

Implement email marketing strategies and manage website content for network partner engagement. Collaborate with various teams to optimize digital communications and track performance metrics.