We are seeking an experienced and strategic Partner Marketing Manager to lead our business messaging partner marketing efforts across Europe, the Middle East, and Africa (EMEA). In this critical role, you will be responsible for developing and executing innovative marketing strategies that drive adoption and growth of our business messaging solutions (WhatsApp, Messenger, Instagram Direct) through our valued partners. You will work closely with sales, product, and regional marketing teams to empower our partners to effectively market and sell our platforms to their enterprise clients.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field
• 8+ years of experience in partner marketing, channel marketing, or alliances marketing, with a focus on the enterprise segment
• Demonstrable experience developing and executing successful marketing strategies and programs for B2B technology solutions
• Proven ability to work effectively across complex organizations and influence stakeholders at all levels
• Experience in communicating effectively with a broad range of stakeholders, collaborators and clients, at different levels, with the ability to articulate complex concepts clearly and persuasively
• Analytical skills and experience using data to drive marketing decisions and measure impact

• Strategy Development: Develop and refine a comprehensive partner marketing strategy for business messaging across EMEA, aligning with global marketing objectives and regional business priorities
• Program Execution: Design, launch, and manage integrated marketing programs with and through partners, including co-marketing campaigns, enablement initiatives, events, and digital marketing activities
• Impact Measurement: Establish clear performance indicators and robust reporting mechanisms to track, analyze, and optimize the performance and ROI of all partner marketing programs. Provide regular insights and recommendations for continuous improvement
• Cross-functional Collaboration: Serve as a key liaison between partners and internal teams, including sales, product, regional marketing, legal, and communications, to ensure seamless execution of marketing initiatives and alignment on objectives
• Partner Enablement: Develop and deliver compelling marketing collateral, tools, and training to equip partners with the resources needed to effectively articulate the value proposition of our business messaging solutions
• Relationship Management: Foster relationships with key partner marketing contacts, understanding their business objectives and identifying opportunities for mutual growth
• Market Insights: Stay abreast of industry trends, competitive landscape, and partner ecosystem developments within the business messaging space across EMEA to inform strategic planning