REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Highly organized self-starter with the energy and ability to meet tight deadlines while working on multiple projects simultaneously
• Excellent presentation skills, experience preparing and delivering talks, and communicating effectively to diverse audiences
• Team player with strong communication and interpersonal skills, able to work with multiple stakeholders who are globally dispersed and build good working relationships
• Experience of promotional copywriting, editing and proofreading
• Ability to multi-task, managing a high volume of tactics from concept to execution to optimization
• Adaptable to change and able to pivot to accommodate changes in the market and business landscape
• Strong ability to deploy strategic multi-channel marketing with an appeal to customers in a scientific field
• Experience in confidently analyzing data to provide insights into customer engagement and marketing effectiveness

REQUIRED QUALIFICATIONS/EXPERIENCE

• 4+ years of applicable experience in marketing and events
• Experience working with various marketing tools required, including but not limited to:
• Customer Relationship Management (CRM), preferably Salesforce
• Email Marketing systems
• Metrics and data visualization tools
• Work Operating Systems, preferably Monday.com

DESIRED QUALIFICATIONS/EXPERIENCE

• Bachelor’s degree in life science, marketing or related field of study
• Experience working within a Life Sciences, Biotech or Healthcare company
• A second language would be highly advantageous
• Project management processes and tools
• Experience working within a complex global company structure

BY JOINING BIO-TECHNE, YOU’LL JOIN A COMPANY WITH A POWERFUL AND POSITIVE PURPOSE OF ENABLING CUTTING-EDGE RESEARCH IN LIFE SCIENCES AND CLINICAL DIAGNOSTICS. BIO-TECHNE, AND ALL OF ITS BRANDS, PROVIDES TOOLS FOR RESEARCHERS TO FURTHER TREAT AND PREVENT DISEASE WORLDWIDE.

As the Event Marketing Specialist you will be responsible for planning, developing and launching the tactical elements for multiple events, simultaneously. In order to drive brand awareness, lead generation and meet business goals, you will partner with the EMEA Tradeshow Experience Manager to understand strategic intent and implement marketing strategies to reach target attendees with a keen focus on continually tracking, enhancing, and adapting plans based on customer experience feedback, and data insights.
This position collaborates with product management, design, automation, and digital partners who, collectively, bring campaigns to fruition.

RESPONSIBILITIES

• Coordinate cross-functional teams to deliver an integrated campaign and messaging strategy for key events that is in alignment with business objectives.
• Develop promotional content for all event marketing tactics.
• Work with Global Tradeshow and Events colleagues to elevate and extend the onboarding experience, contributing to the delivery of an exceptional customer experience.
• Lead decision making, planning and execution of all event marketing tactics; create, track, manage, and report work through dedicated marketing work management platforms.
• Responsible for tracking and reporting all event metrics to inform and improve future event marketing activities
• Responsible for 3rd party relationship management, including conference organizations, and the execution of 3rd party tactics.
• Allocate tradeshow marketing campaign spend across all events to support objectives with adherence to annual budget.
• Acquire insight into trends and share ideas for engaging attendees.
• Contribute to reinforcing Bio-Techne’s cultural values of Empowerment, Passion, Innovation and Collaboration.
• Travel may be required to execute on duties.
• Any other duties as required – this may include picking and packing for event shipments, or other event operational administration support.
  A successful candidate will work within a dynamic, fast paced marketing environment. The work performed in this role is a critical factor for the smooth operation of the department and the attainment of its corporate goals