Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Vertical Marketing Manager to contribute to the success of our rapidly growing business across the EMEA region.

As a Vertical Marketing Manager, you will:

• Lead and execute vertical-specific content strategies aligned with Fortinet’s business objectives and solution messaging—covering priority industries such as Manufacturing, Energy, and Utilities.
• Deliver regional industry research to identify trends, client challenges, and opportunities, ensuring we remain on the leading edge of the market.
• Translate sales priorities and solution offerings into tailored, compelling value propositions for top clients and verticals.
• Collaborate across functions to support message consistency and field team enablement, including Sales, Marketing, and Business Development.
• Monitor performance of marketing campaigns, optimizing content effectiveness through metrics, insights, and feedback.
• Drive the development of a comprehensive vertical content roadmap in coordination with internal stakeholders and external partners.
• Partner closely with Fortinet’s wider Marketing teams—Communications, Field Marketing, PR, Demand Management, Creative, Events—and agencies to support integrated campaigns and initiatives.
• Develop and adapt content across multiple formats: email, blog, social media, solution briefs, eBooks, and industry insights reports.