Employee Branding Sr. Specialist at Coupang

Taoyuan City, , Taiwan -

Full Time

Start Date

Immediate

Expiry Date

12 Aug, 26

Salary

0.0

Posted On

14 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Employer Branding, Recruitment Marketing, Performance Marketing, Employee Value Proposition, Digital Content Strategy, Social Media Analytics, Data Analysis, Candidate Experience Optimization, Multi-channel Campaign Management, Recruitment Funnel Analysis

Industry

Software Development

Description

公司介紹 Coupang 重新定義購物體驗，致力於讓每位顧客從打開 Coupang App 的那一刻起，到商品送達門前的整個過程，都感受到驚喜。我們在台灣提供的服務包括「火箭配送（Rocket Delivery）」，可提供多樣商品的隔日送達且價格實惠；以及「火箭海外（Rocket Overseas）」，提供來自韓國、美國等地數百萬熱門商品的免費國際配送服務。我們正在尋找優秀人才，加入並協助推動 Coupang 在台灣的持續擴張。這是一個難得的機會，讓您能參與 Coupang 在台灣的成長，打造一個讓顧客驚嘆「沒有 Coupang 我該怎麼生活？」的世界。職務概述 Coupang 的招募與品牌團隊透過找尋與聘用頂尖人才，在公司高速成長過程中扮演關鍵角色。身為雇主品牌資深專員，您將主導策略性專案，塑造市場對 Coupang 的整體認知。您將成為 RFC 招募團隊的策略合作夥伴，並以品牌大使的角色，透過創意內容與具影響力的品牌溝通，傳遞 Coupang 的領導理念與企業文化。主要工作內容（What You Will Do）推動整合式招募行銷策略（線上與線下），包括求職平台、社群媒體、校園活動與就業博覽會，以建立穩健的人才池。管理與優化各類招募渠道，透過分析轉換率與候選人品質，提升人才搜尋效率。推廣員工價值主張（EVP），於內外部溝通平台傳遞一致訊息，吸引多元人才族群。開發高影響力的招募內容與行銷活動，針對不同平台調整訊息，以提升品牌互動與吸引力。監控候選人全流程體驗與品牌感知，透過回饋找出瓶頸並持續優化候選人體驗。執行以數據為導向的品牌分析，追蹤關鍵指標（如單次招募成本、渠道投資報酬率、互動率），並提供管理層具體建議。緊密合作招募人員與用人主管，理解用人需求並轉化為有效的品牌行銷活動。基本資格（Basic Qualifications）大學學歷，具備 5 年以上雇主品牌、招募行銷或成效行銷經驗，且以人才招募為核心具備多渠道行銷活動（線上與線下）管理經驗，熟悉招募漏斗運作具備創意思考與跨部門合作解決問題的能力具備目標導向與高度自我驅動力，能達成具挑戰性的目標熟悉數位內容策略與社群媒體數據分析加分條件（Preferred Qualifications）良好的數據分析能力，可使用分析工具評估行銷投資報酬率與招募成效對財務、法務、人資、物流、電商或科技等商業運作有基本理解曾於高速成長的新創或快節奏科技環境工作或招募招募流程與其他資訊招募流程履歷審查 → 電話面試 → 現場面試（或線上） → 錄取通知實際流程可能因職位或時程調整而有所變動。面試安排與結果將透過應徵時填寫的電子郵件通知。注意事項（Details to Consider）若職缺已招滿，該職缺可能提前關閉若發現應徵者提供不實資訊，公司有權撤回錄取通知符合就業保障身份者（如退伍軍人、身心障礙者等），將依相關法規優先考量隱私權聲明（Privacy Notice）您的個人資料將依 Coupang 隱私政策進行蒐集與管理： https://www.coupang.jobs/privacy-policy/ Company Introduction Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” Role Overview Coupang’s recruiters and branding specialists play a critical role in driving our phenomenal growth by identifying and hiring top talent. As an Employer Branding Senior Specialist, you will lead our strategic efforts to shape how the world perceives Coupang. You will act as a strategic partner to the RFC recruiting team, functioning as an ambassador who champions Coupang’s leadership principles and corporate culture through creative storytelling and impactful brand identity. What You Will Do Drive integrated recruitment marketing strategies across online and offline channels (e.g., job boards, social media, campus events, and career fairs) to build a robust talent pipeline. Manage and optimize various recruitment channels by analyzing conversion rates and candidate quality to maximize sourcing efficiency. Promote the Employee Value Proposition (EVP) across internal and external communication platforms, ensuring the Coupang story resonates with diverse talent pools. Develop high-impact recruitment content and campaigns, tailoring messaging for different platforms to enhance brand engagement. Monitor the end-to-end candidate journey and brand perception, using feedback to identify bottlenecks and improve the overall candidate experience. Execute data-driven analysis of branding initiatives, tracking key metrics (e.g., Cost-per-Hire, Channel ROI, Engagement) to provide actionable insights for leadership. Collaborate closely with recruiters and hiring managers to understand specific hiring needs and translate them into effective branding activations. Basic Qualifications Bachelor’s degree and 5+ years of experience in Employer Branding, Recruitment Marketing, or Performance Marketing with a strong focus on talent acquisition Proven track record of managing multi-channel marketing campaigns (Online & Offline) and understanding recruitment funnels Ability to solve problems through creative thinking and cross-functional partnerships Ability to attain challenging targets through goal-setting and personal drive Proficiency in digital content strategy and social media analytics Preferred Qualifications Strong data literacy with experience in using analytics tools to measure marketing ROI and recruitment effectiveness General understanding of business operations across key areas such as finance/legal/HR/logistics/e-commerce/tech Experience of working or hiring within a high-growth start-up or fast-paced tech environment Recruitment Process and Others Recruitment Process Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider This job posting may be closed prior to the stated end date for application if all openings are filled. Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. Privacy Notice Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/

Responsibilities

Lead strategic employer branding initiatives to shape market perception and attract top talent through integrated recruitment marketing. Collaborate with recruiting teams to develop high-impact content and analyze data-driven metrics to optimize sourcing efficiency.