SENIOR ENGINEER CONSULTANT - ADOBE EXPERIENCE PLATFORM / MARKETO

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• Madhapur, India, +1 other location
• Technology

Gather business requirements for analytics tagging implementation on web and mobile app for new features and enhancement products; Test the analytics implementations by analyzing mobile app traffic using integrated development environments (IDEs) and AEP Assurance and for web-based implementations using AEP debuggers and browser developer tools; Set up custom variables on select pages to collect data in named elements and provide more clarity and ease to the data collection process; Set up processing rules to
take the custom variables, success events and pass them into their respective analytics variables; Prepare Technical Specification Document and maintain Solution Design Reference documents; Build Adobe Workspace dashboards for web and mobile traffic, trends and patterns on ad-hoc reports; Enhance features and existing functionalities on website pages and mobile app screens; Add variables and events in the Digital Data Laye) and leverage variables in data layer by defining tag-based integrations and adding relevant data mapping using Adobe Launch; Create Segments and provision eVars, Props & Success events for the report suites and permissions requirements for Adobe Analytics access; Set up and upgrade extensions for Adobe Analytics properties; Analyze GlassBox sessions for user behavior and test tagging functionalities implemented; Analyze Adobe raw siteCat data using BigQuery for assistance in testing functionalities and data clean-up; Perform A/B test using Adobe Target for webpages and app screens to increase conversion rates and maximize user experience; Work with the development team to implement JavaScript tagging for Analytics; Maintain Technical Specification Document, analytics validation documents and Business Requirement Document with Google Sheets, Google Slides, and Google Docs; Help identify business objectives and advise on suitable measurement strategies; Ensure accuracy and integrity on captured data.