Entertainment Market Research Executive at National Research Group

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

12 Mar, 26

Salary

0.0

Posted On

12 Dec, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Consumer Insights, Research Design, Data Analysis, Storytelling, Communication, Problem Solving, Curiosity, Critical Thinking, Data Visualization, Attention to Detail, Team Collaboration, Flexibility, Multitasking, Self-Starter, Statistical Analysis, Market Research

Industry

Market Research

Description

About NRG NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence. We’re proud of our company’s values – these values guide us as we navigate sunny days, grey skies and everything in between: Do what you love. With conviction. Where discovery lives. And impact drives. Celebrate difference. Cultivate belonging. Big thinking. Collectively inspired. Embrace the journey. Be human. The Opportunity We’re looking for a Research Executive / Analyst to join our entertainment research team, based in the UK team but part of a larger global team with offices across the US. This role will focus on Film audience test screenings and TV Series content testing across the UK and international markets - partnering with some of the world’s top studios and streaming platforms, who trust us to help shape and optimise the content and campaigns that fuel cultural conversations. You’ll dive into both qualitative and quantitative research, helping answer big strategic questions about what audiences want, what resonates, and why. From crafting surveys and discussion guides to transforming data into powerful stories that answer key strategic questions for our clients, you’ll be hands-on throughout the project lifecycle. In this role, you’ll support a seasoned expert team on episode testing for TV channel and streaming studios, as well as film testing for major movie studios and production companies, to uncover how audiences connect with stories, characters, and creative elements - helping clients refine content and marketing strategies for upcoming releases. You’ll also work on marketing materials campaign testing as well as custom initiatives that reveal insights shaping long-term audience engagement and franchise success, aiding the development of future series and films under consideration. If you're driven by curiosity, passionate about entertainment, and excited to turn insights into impact, this is your opportunity to be at the heart of where research meets storytelling. Your Impact Support all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis and storytelling. Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines. Ensure the smooth and efficient delivery and operational excellence of ongoing client-facing programs. Assist with translating data into clear, actionable insights and recommendations through visual, creative and story-driven reports. Help drive quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy. Attend and support the smooth operations and reporting at in person test screenings in and around London, and occasionally in international markets, which involves international travel. Who We're Looking For Experience – We’d love for you to have 1+ years’ experience working in consumer insights, consumer research, strategy or a similar role. A strong focus on entertainment is preferred but not required for this position. Your degree(s) – You have a BA/BSc degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome! Passion – A passion or desire to learn about entertainment. You enjoy or are excited by the prospect of staying up to date on industry trends and developments. Writing and Storytelling – You know how to connect the dots and turn complex research findings into clear, compelling narratives. You’re not just reporting what the data says – you’re explaining what it means and why it matters. Whether you are writing a report, building a presentation, or presenting to a client, you bring insights to life in a way that captures attention and drives decisions. Curiosity and Critical Thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn. Data Driven – You’re comfortable working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Experience visualising data with tools such as Excel, PowerPoint, Google Docs and Slides is preferred. Problem Solver – You are a natural problem solver. When something doesn’t go as planned, your first instinct is to look for a solution, rather than viewing it as a roadblock. You’re always on the lookout for new ways to accomplish tasks and have the ability to address issues using creative and collaborative tactics. Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered. You are proactive and always keep an eye on the next step. Flexible and resilient – You’re comfortable adapting to the fast pace of entertainment research, including shifting timelines and occasional off-hours work to meet client needs. You stay calm under pressure and thrive on delivering great work, no matter the challenge. Expert multitasker – Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organised is a must for managing projects! Clear and Proactive Communicator – You have excellent verbal communication skills and are able to communicate clearly and succinctly. You’re comfortable asking questions and sharing your point of view. Hawk-eyed attention to detail – You notice when font sizes change unexpectedly or a proper noun isn’t capitalised. Errors don’t get past you, and you are always focused on ensuring high levels of quality control and reporting. Great Team Member – Team player who works collaboratively and harmoniously within a team and across teams. You are comfortable forming connections with colleagues remotely whether that be jumping on a quick video meeting, picking up the phone for a call or chatting with them through IMs. You welcome feedback because you have a zest for learning and growing. You will roll up your sleeves to help get the job done and no task is beneath you. Data analysis techniques and software – Familiarity with any of the following data analysis techniques would be great but also not required: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus. Location necessity and screening attendance – While we’re a remote/hybrid company, the person in this role will be expected to easily attend test screenings in and around London. Test screenings happen with some regularity and might include attending once or twice a week. Screenings are held during evenings and sometimes weekends as this is when the general public is available to attend a test screening at the cinema. Test screenings also occasionally occur in other cities around the world, in countries like France, Germany, Spain, Japan, Korea, Brazil and Mexico. The person in this role must be willing and excited to get the opportunity to attend these research events and be able and willing to travel. When attending a weekend screening, we always work to give a compensation day back during the subsequent 1-2 weeks following the event. Position Type This is a full-time, salaried position. What We Offer We embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, including empowering you to do your best work from the comfort of your home or from a more structured office environment. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape. Flexible/Remote work with optional usage of our great offices in Central London 25 days of paid holiday time, UK bank holidays and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s Private medical insurance Pension scheme with company match Parental Leave Regular performance evaluations with opportunities for promotions and merit increases Educational and training reimbursement plan and other training and professional development opportunities Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more) Resources available for mental health, inclusive care and family building NRGratitude – our company-wide employee recognition program Regular team/company events and activities including annual summer and Christmas parties Our Commitment Diversity, equity, and inclusion is at the centre of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, colour, religion, sex, age, national origin, disability, or any other characteristic protected by law.

Responsibilities

Support all phases of quantitative and qualitative research projects, including research design and data analysis. Assist in translating data into actionable insights and recommendations for clients.